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Tobacco in Malaysia

  • ID: 594158
  • Report
  • Region: Malaysia
  • 44 Pages
  • Euromonitor International
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Overall tobacco returned to minor current value growth in 2018, after a strong decline in 2017. Cigarettes continued to decline in both volume and current value terms, although the declines were slower than in the previous year, due to improved consumer sentiment and product innovation. Illicit trade continued to see a strong increase, due to the wider availability of illicit products on the streets, which hampered the volume growth of legal products.

The author's Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tobacco in Malaysia

List of Contents and Tables
Executive Summary
Return To Growth Despite Illicit Trade Increase in Cigarettes
Confusion Around Cigarette Pricing Is Resolved by Government Intervention
Concentration in Cigarettes, Fragmentation in Other Tobacco Categories
Distribution Varies According To the Tobacco Category
Decline in Cigarette Volumes Despite Reduction in Illicit Trade Due To Reduced Smoking Prevalence
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Advertising and Sponsorship
Distribution of Tobacco-branded Gifts (e.g. Cigarette-branded Lighters, Pens, Etc)
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Price Rises and Wider Availability Boost Sales of Economy Cigarettes
Fines and Greater Enforcement To Tackle Illicit Trade and Boost Legal Sales
Government Efforts and Alternatives To Cigarettes Set To Reduce Smoking Prevalence
Competitive Landscape
British American Tobacco Maintains Its Lead Despite Share Decline for Dunhill
Point of Sale Displays in Stores To Interest Consumers
Sst Leads To A Price War, Which Is Ended by the Government
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Wider Availability and Greater Awareness Leads Cigars and Cigarillos To Become More Mainstream
Fine Cut Tobacco Is Boosted by Rising Cigarette Prices and Personalisation
Price Rises and Duty Free Slow Growth in Cigars
Competitive Landscape
Swisher International Maintains Its Lead Due To Wide Flavour and Filter Variants
Cigar Malaysia Opens New Store and Carries Out Awareness-raising Online and In-store
Increasing Distribution Through Abundant Convenience Stores and Supermarkets
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 39 NBO Company Shares of Cigars: % Volume 2014-2018
Table 40 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 41 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 42 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 43 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 44 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 45 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 46 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 47 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 48 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 49 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 50 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Slower Growth for Open Vaping Systems As Competition From Alternatives Increases
Launch of Heated Tobacco Products Could Disrupt Cigarettes But Legislation Is Unclear
Legislation Due in 2019, Which May Lead To Launches by Global Players
Competitive Landscape
After Its Launch in 2018, Exceptional Growth Expected for Heated Tobacco
New Brands Lead To Further Fragmentation in Open Vaping Systems
Sleek Designs Ensure Growth for Closed Vaping Systems
Category Indicators
Table 55 Number of Adult Vapers 2013-2018
Category Data
Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 58 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 59 Sales of Tobacco Heating Devices: Value 2013-2018
Table 60 Sales of Heated Tobacco: Volume 2013-2018
Table 61 Sales of Heated Tobacco: Value 2013-2018
Table 62 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 63 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 64 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 65 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 66 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 67 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 68 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 70 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 72 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 73 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 74 Forecast Sales of Heated Tobacco: Value 2018-2023
Note: Product cover images may vary from those shown
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