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Soft-Touch Polyurethane Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F- Product Image
Soft-Touch Polyurethane Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F- Product Image
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Soft-Touch Polyurethane Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

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    Report

  • 185 Pages
  • November 2025
  • Region: Global
  • TechSci Research
  • ID: 5941621
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Furniture & Wood is the fastest growing segment, Asia-Pacific is the largest regional market

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The Global Soft-Touch Polyurethane Coatings Market, valued at USD 7.79 Billion in 2024, is projected to experience a CAGR of 9.14% to reach USD 13.16 Billion by 2030. Soft-touch polyurethane coatings are advanced surface treatments formulated from polyurethane dispersions, designed to impart a desirable tactile feel, enhanced scratch resistance, and an appealing matte finish to various substrates. The market's growth is primarily driven by the escalating industrial demand for products offering a premium sensory experience and superior durability, particularly evident in the automotive interiors, consumer electronics, and luxury packaging sectors. These coatings enable manufacturers to differentiate products by providing a sophisticated look and feel, even on economically viable materials.

Key Market Drivers

The increasing demand for premium aesthetic and tactile finishes significantly propels the global soft-touch polyurethane coatings market. Consumers increasingly seek products that provide a superior sensory experience and a perceived higher quality through their tactile properties, motivating manufacturers across various sectors to adopt these specialized coatings.

Such finishes enhance product appeal by delivering a luxurious feel and improved grip, differentiating items in competitive markets. For instance, according to Industry Today, in September 2025, Covestro reported a 14% year-on-year increase in its Bayhydur line across South Korea and China, reflecting a clear preference for ergonomic, tactile finishes in consumer electronics. This broad market impetus is a key contributor to the overall market expansion.

Key Market Challenges

The market for soft-touch polyurethane coatings confronts a significant challenge stemming from the volatility of raw material prices. Key chemical components, including polyols and isocyanates, are derived from petrochemical feedstocks. This reliance renders their supply and pricing susceptible to fluctuations in the global crude oil and energy markets, directly resulting in unpredictable production costs for coating manufacturers. Such instability in input costs directly hampers the growth of the Global Soft-Touch Polyurethane Coatings Market by compressing profit margins for producers and hindering competitive pricing strategies.

Key Market Trends

The increasing adoption of sustainable and eco-friendly formulations represents a significant trend in the Global Soft-Touch Polyurethane Coatings Market, driven by evolving environmental regulations and consumer demand for responsible products. This shift emphasizes reducing the environmental footprint of coatings through bio-based raw materials, lower volatile organic compound content, and improved production processes. The World Coatings Council's Sustainability Report highlights the global industry's ongoing efforts to advance sustainable technologies, underscoring this commitment. Companies are actively developing solutions; according to BASF Coatings, in May 2025, their portfolio of over 250 biomass-balanced products facilitated the reduction of approximately 8 million kilograms of CO2 emissions in 2024, demonstrating tangible progress in eco-friendly offerings.

Key Market Players Profiled:

  • The Sherwin-Williams Company
  • Akzo Nobel NV
  • PPG Industries UK Ltd
  • Axalta Coating Systems LLC
  • Rust-Oleum Inc.
  • Aexcel Corporation
  • Jotun A/S

Report Scope:

In this report, the Global Soft-Touch Polyurethane Coatings Market has been segmented into the following categories:

By Product Type:

  • 2K
  • UV

By Base Type:

  • Water-based
  • Solvent-based

By End Use:

  • Furniture & Wood
  • Electrical & Electronics
  • Transport & Automotive
  • Others

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Soft-Touch Polyurethane Coatings Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Soft-Touch Polyurethane Coatings Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (2K, UV)
5.2.2. By Base Type (Water-based, Solvent-based)
5.2.3. By End Use (Furniture & Wood, Electrical & Electronics, Transport & Automotive, Others)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Soft-Touch Polyurethane Coatings Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Base Type
6.2.3. By End Use
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Soft-Touch Polyurethane Coatings Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Base Type
6.3.1.2.3. By End Use
6.3.2. Canada Soft-Touch Polyurethane Coatings Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Base Type
6.3.2.2.3. By End Use
6.3.3. Mexico Soft-Touch Polyurethane Coatings Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Base Type
6.3.3.2.3. By End Use
7. Europe Soft-Touch Polyurethane Coatings Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Base Type
7.2.3. By End Use
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Soft-Touch Polyurethane Coatings Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Base Type
7.3.1.2.3. By End Use
7.3.2. France Soft-Touch Polyurethane Coatings Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Base Type
7.3.2.2.3. By End Use
7.3.3. United Kingdom Soft-Touch Polyurethane Coatings Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Base Type
7.3.3.2.3. By End Use
7.3.4. Italy Soft-Touch Polyurethane Coatings Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Base Type
7.3.4.2.3. By End Use
7.3.5. Spain Soft-Touch Polyurethane Coatings Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Base Type
7.3.5.2.3. By End Use
8. Asia-Pacific Soft-Touch Polyurethane Coatings Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Base Type
8.2.3. By End Use
8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Soft-Touch Polyurethane Coatings Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Base Type
8.3.1.2.3. By End Use
8.3.2. India Soft-Touch Polyurethane Coatings Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Base Type
8.3.2.2.3. By End Use
8.3.3. Japan Soft-Touch Polyurethane Coatings Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Base Type
8.3.3.2.3. By End Use
8.3.4. South Korea Soft-Touch Polyurethane Coatings Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Base Type
8.3.4.2.3. By End Use
8.3.5. Australia Soft-Touch Polyurethane Coatings Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Base Type
8.3.5.2.3. By End Use
9. Middle East & Africa Soft-Touch Polyurethane Coatings Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Base Type
9.2.3. By End Use
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Soft-Touch Polyurethane Coatings Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Base Type
9.3.1.2.3. By End Use
9.3.2. UAE Soft-Touch Polyurethane Coatings Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Base Type
9.3.2.2.3. By End Use
9.3.3. South Africa Soft-Touch Polyurethane Coatings Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Base Type
9.3.3.2.3. By End Use
10. South America Soft-Touch Polyurethane Coatings Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Base Type
10.2.3. By End Use
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Soft-Touch Polyurethane Coatings Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Base Type
10.3.1.2.3. By End Use
10.3.2. Colombia Soft-Touch Polyurethane Coatings Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Base Type
10.3.2.2.3. By End Use
10.3.3. Argentina Soft-Touch Polyurethane Coatings Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Base Type
10.3.3.2.3. By End Use
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Soft-Touch Polyurethane Coatings Market: SWOT Analysis
14. Porter's Five Forces Analysis
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. Competitive Landscape
15.1. the Sherwin-Williams Company
15.1.1. Business Overview
15.1.2. Products & Services
15.1.3. Recent Developments
15.1.4. Key Personnel
15.1.5. SWOT Analysis
15.2. Akzo Nobel NV
15.3. PPG Industries UK Ltd
15.4. Axalta Coating Systems LLC
15.5. Rust-Oleum Inc.
15.6. Aexcel Corporation
15.7. Jotun A/S
16. Strategic Recommendations17. About the Publisher & Disclaimer

Companies Mentioned

The companies profiled in this Soft-Touch Polyurethane Coatings market report include:
  • The Sherwin-Williams Company
  • Akzo Nobel NV
  • PPG Industries UK Ltd
  • Axalta Coating Systems LLC
  • Rust-Oleum Inc.
  • Aexcel Corporation
  • Jotun A/S

Table Information

Report AttributeDetails
No. of Pages185
PublishedNovember 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 7.79 Billion
Forecasted Market Value ( USD ) by 2030 $ 13.16 Billion
Compound Annual Growth Rate9.1%
Regions CoveredGlobal
No. of Companies Mentioned8

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