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Tobacco in Vietnam

  • ID: 594166
  • Report
  • Region: Vietnam
  • 39 Pages
  • Euromonitor International
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Tobacco continued to see strong current value growth in 2018. This was partly attributed to volume growth, and partly due to price rises on cigarettes and smoking tobacco. The retail volume growth of cigarettes was higher in 2018 than in 2016 and 2017. This was because smokers were becoming used to seeing graphic health warnings on cigarette packets, and were not as affected by the images. It is thought that some former smokers even took up the habit again.

The author's Tobacco in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tobacco in Vietnam

List of Contents and Tables
Executive Summary
Growth for Tobacco, As Graphic Health Warnings Lose Efficacy
Smokers Use E-vapour Products To Quit Smoking Cigarettes
Vinataba Maintains Its Lead in Cigarettes Due To Government Support
Street Vendors Still Dominate Despite Not Meeting Government Requirements
Continued Growth for All Tobacco Categories, Especially Heated Tobacco
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
"reduced Harm"
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Continued Growth As Graphic Health Warnings Lose Effect
Vinataba Expands Into Different Price Segments
Weak Law Enforcement Leads To More Impressive Point-of-sale Displays
Competitive Landscape
Vinataba Maintains Its Lead Due To Government Control
International Players Struggle Due To the Strength of Vinataba
Inability To Advertise and Brand Loyalty Make New Launches Difficult
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Cigars and Cigarillos Remains Negligible Due To High Prices
Smoking Tobacco Remains A Niche Due To Lacking Convenience
Tobacco Specialists Dominate, With Cigars and Cigarillos Reliant on Small Number of Specialists
Competitive Landscape
Smoking Tobacco Remains Highly Fragmented With Little Attraction for Leading Players
Little Incentive for Product Innovation
Vinataba Pioneers With Launch of Hanos in Cigars and Cigarillos
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 37 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 38 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Negligible Sales of Smokeless Tobacco Due To Low Awareness
Growing Popularity of E-vapour Products To Help Quit Smoking Cigarettes
Personal Imports Dominate Heated Tobacco Despite Not Being Considered Legal
Competitive Landscape
E-vapour Products Remains Fragmented
Shenzhen Joye Technology Maintains Its Lead Thanks To Retailer Recommendations
Vinataba Is Not Yet Present in Heated Tobacco, But This Could Change
Category Data
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2018
Table 42 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 43 Sales of Tobacco Heating Devices: Value 2013-2018
Table 44 Sales of Heated Tobacco: Volume 2013-2018
Table 45 Sales of Heated Tobacco: Value 2013-2018
Table 46 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 47 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 48 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 49 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 50 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 51 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 52 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 53 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 54 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 55 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 58 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 59 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 60 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 61 Forecast Sales of Heated Tobacco: Value 2018-2023
Note: Product cover images may vary from those shown
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