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Tobacco in Vietnam

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    Report

  • 37 Pages
  • June 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 594166
In 2023, tobacco continued to record a positive performance in Vietnam despite the fact that the country experienced challenging economic conditions and considerable inflationary pressure. Many Vietnamese consumers maintained their habit of smoking tobacco products as a way to relieve stress. Moreover, key players in tobacco products tried to keep their prices as stable as possible so as not to deter consumers who faced increasing pressure on their household budgets.

The Tobacco in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Tobacco by Category: Value 2018-2023
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cigarettes records positive performance despite economy difficulties
  • New regulation from Ministry of Health aimed at protecting public
  • Vietnam National Tobacco Corp (Vinataba) continues to lead the market.
PROSPECTS AND OPPORTUNITIES
  • Cigarettes is projected to see a positive and stable performance over the forecast period
  • Vietnamese Government plans to increase special consumption tax over the forecast period
  • Cigarettes likely to face stronger competition from e-vapour products and heated tobacco
TAXATION AND PRICING
  • Taxation rates
  • Summary 3 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 10 Sales of Cigarettes: Volume 2018-2023
  • Table 11 Sales of Cigarettes by Category: Value 2018-2023
  • Table 12 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 14 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 23 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cigars witness slower growth in 2023
  • Large cigars still dominate the market
  • Smoking tobacco records the stable performance
PROSPECTS AND OPPORTUNITIES
  • Cigars and smoking tobacco projected to see a positive performance
  • Vietnamese Government will impose stricter enforcement of illicit products
  • The presence of cigarillos will remain negligible over the forecast period
CATEGORY DATA
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
  • Table 36 Sales of Cigars by Size: % Volume 2018-2023
  • Table 37 Sales of Cigarillos by Price Platform 2018-2023
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
  • Table 40 NBO Company Shares of Cigars: % Volume 2019-2023
  • Table 41 LBN Brand Shares of Cigars: % Volume 2020-2023
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2019-2023
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2020-2023
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN VIETNAM
2023 DEVELOPMENTS
  • Push for regulation/legislation relating to e-vapour and heated tobacco products in Vietnam
  • Supply of e-vapour and heated tobacco products remains limited to personal imports
  • Smokeless tobacco continues to register negligible presence
PROSPECTS AND OPPORTUNITIES
  • Vietnamese Government expected to work on and to issue legislation and instruction for e-vapour and heated tobacco products.
  • E-vapour and heated tobacco projected to gain in popularity amongst young adults of legal smoking age
  • Smokeless tobacco will remain negligible over the forecast period