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Wine in the US

  • ID: 594175
  • Report
  • May 2021
  • Region: United States
  • 38 pages
  • Euromonitor International
Restaurant and bar sales are a significant component of wine sales in the US and their decline in 2020 meant the overall wine category was seeing decreasing sales, despite the off-trade recording positive growth. US on-trade locations fluctuated between various states of openness throughout 2020 due to government-mandated lockdown measures, with states and cities often imposing their own diverse bevy of restrictions.

The publisher's Wine in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
WINE IN THE US

KEY DATA FINDINGS

2020 IMPACT
  • On-trade sees precipitous decline
  • Preference for market-leading, value-based brands grows
  • Shutdowns hurt smaller categories more than still light grape
RECOVERY AND OPPORTUNITIES
  • E-commerce is here to stay
  • Recovery for restaurants, bars and wineries will not be immediate
  • Direct-to-consumer could compensate for some lost on-trade momentum
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2015-2020
  • Table 2 Sales of Wine by Category: Total Value 2015-2020
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2020-2025
  • Table 29 Forecast Sales of Wine by Category: Total Value 2020-2025
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
ALCOHOLIC DRINKS IN THE US

EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 32 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
  • Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 35 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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