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Wine in the US

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    Report

  • 33 Pages
  • June 2025
  • Region: United States
  • Euromonitor International
  • ID: 594175
Volume sales of wine declined in the US in 2024. The popularity of RTDs and THC (cannabinoid) beverages, as well as the mindful drinking trend, contributed to the decreased consumption of wine at the end of the review period. The World Health Organization’s declaration that there is “no safe amount of alcohol to drink” gained traction post-pandemic, supporting a broader movement towards wellness.

The Wine in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Changing consumer attitudes hit wine consumption
  • Top players leverage brand innovation and reposition in a shrinking market to combat competiitve pressures
  • On-trade stagnation and rising demand for lower alcohol options reshape wine distribution trends
PROSPECTS AND OPPORTUNITIES
  • Wine category faces continued structural headwinds despite innovation efforts
  • Sustainability and premium positioning become essential for survival in contracting market
  • Wine industry innovation risks accelerating consumer migration to alternative categories
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2019-2024
  • Table 2 Sales of Wine by Category: Total Value 2019-2024
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN THE US
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 34 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 42 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources