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Wine in Turkey

  • ID: 594176
  • Report
  • September 2020
  • Region: Turkey
  • 37 pages
  • Euromonitor International
Wine consumption grew strongly in both on-trade and off-trade terms in 2017 and 2018, driven by somewhat stronger consumer confidence and lower current price increases than other alcoholic drinks. Tourism also witnessed a significant increase, not only due to the safer environment in the country, but also because of the significant devaluation of the Turkish lira against the US dollar and euro in the summer of 2018, which made holidaying in Turkey more affordable for foreign tourists.

The Wine in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Wine consumption hit by the renewed economic uncertainty in 2019
  • Steeper declines for on-trade sales in 2019
  • Lower-priced domestic wines are increasingly popular in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within wine
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2014-2019
  • Table 2 Sales of Wine by Category: Total Value 2014-2019
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
  • Table 25 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 26 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • The economic crisis bites hard in 2019
  • Efes Pilsen remains the leading player in alcoholic drinks, while supermarkets continue to expand
  • A mixed future for sales through the on- and off-trade channels
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 29 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 2 Research Sources
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