Brain Health Supplements Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Vitamins & Minerals is the fastest growing segment, North America is the largest market globally

The Global Brain Health Supplements Market, valued at USD 9.10 Billion in 2024, is projected to experience a CAGR of 5.93% to reach USD 12.86 Billion by 2030. Brain health supplements are dietary products formulated to support cognitive functions such as memory, focus, and overall mental well-being, often containing vitamins, minerals, herbal extracts, and other bioactive compounds. The market for these supplements is primarily driven by a global aging population seeking to maintain cognitive acuity and an increasing consumer awareness of mental health's importance.

Key Market Drivers

The rising awareness of cognitive health and mental well-being significantly drives the global brain health supplements market. Heightened public discourse and readily available information regarding mental wellness are transforming how individuals perceive and proactively address cognitive function. Consumers are increasingly seeking solutions to enhance memory, focus, and mood, moving from reactive treatments to preventative strategies. This shift is particularly evident across various demographics and among professionals aiming for sustained cognitive performance.

Key Market Challenges

A significant challenge impeding the growth of the Global Brain Health Supplements Market stems from the ongoing regulatory scrutiny and the lack of consistent scientific consensus concerning the efficacy of many product claims. This situation directly fosters widespread consumer skepticism. When scientific evidence supporting specific cognitive benefits remains inconsistent or unvalidated, consumers become hesitant to invest in these products, questioning their tangible value and safety.

Key Market Trends

The global brain health supplements market is undergoing a significant transformation driven by evolving consumer preferences for ingredient sourcing. A prominent trend is the pronounced shift towards natural and plant-based formulations, reflecting broader consumer demand for clean-label products and sustainable options. This influences product development and ingredient selection, with botanical extracts gaining traction for their perceived cognitive benefits. According to the American Botanical Council's 2024 Herb Market Report, U. S. retail sales of herbal dietary supplements, which often feature ingredients for cognitive enhancement, reached a record $13.231 billion in 2024, representing a 5.4% increase from the previous year. This sustained growth underscores strong consumer interest in plant-derived solutions for health.

Key Market Players Profiled:

• Natural Factors Nutritional Products Ltd
• Cardinal Health, Inc.
• Onnit Labs, Inc.
• Purelife Bioscience Co., Ltd
• Intelligent Labs
• Accelerated Intelligence Inc.
• NOW Foods
• Health Via Modern Nutrition Inc.
• Teva Pharmaceutical Industries Ltd.
• Peak Nootropics
• Alternascript

Report Scope:

In this report, the Global Brain Health Supplements Market has been segmented into the following categories:

By Product:

• Natural Molecules
• Herbal Extract
• Vitamins & Minerals

By Application:

• Memory Enhancement
• Attention & Focus
• Depression & Mood
• Sleep & Recovery
• Anti-aging & Longevity
• Stress & Anxiety

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Brain Health Supplements Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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