The global personal lubricants market size was estimated to be USD 1.51 billion in 2023 and is expected to reach at USD 4.18 billion by 2034 with a CAGR of 9.67% during the forecast period 2024-2034. Rising prevalence of vaginal dryness and erectile dysfunction, creating a heightened demand for alternatives to enhance sexual experiences, increasing investment by major market players, increasing need for personal lubricants, growing awareness about these products particularly among the aging female population, surge in demand for gels or creams that stimulate testosterone hormone production, and increasing introduction of new personal lubricant products are the factors contributing significantly to the growth of the market.
Increasing introduction of new personal lubricant products is predicted to boost the market growth during the forecast period. A personal lubricant is a fluid or gel employed by both men and women to enhance moisture in the vulva, vagina, or anal area during sexual activities. Its purpose is to minimize friction and irritation during sexual intercourse, consequently reducing the likelihood of injury. For instance, in September 2023, Biofilm Inc., the creators of ASTROGLIDE, have introduced ASTROGLIDE Lube Plus, a new range of lubricants that retain the enduring smoothness and effectiveness of ASTROGLIDE's existing lubricants. Additionally, these new products offer a specific benefit targeted towards intimate health.
By type, water-based was the highest revenue-grossing segment in the global personal lubricants market in 2023 owing to the established effectiveness in lubrication, enhanced compatibility with latex condoms & sex toys, along with a gel-like consistency, increasing concerns among adult women regarding vaginal dryness & sexual dysfunction, and rise in the introduction of innovative products. For instance, in May 2022, The sexual wellness brand, Playground, has introduced a line of lubricants in the United States. This collection comprises four personal lubricants crafted to enhance the five senses and stimulate erogenous zones, ultimately heightening a woman's mood, mental state, and libido. Additionally, silicon-based is predicted to grow at the fastest CAGR during the forecast period owing to providing prolonged lubrication, these products can serve dual purposes as massage aids. The increased availability of such items in retail pharmacy chains and supermarkets enhances visibility, providing customers with a variety of brands to choose from. Silicone-based products are also preferred in the production of pre-lubricated condoms due to their superior compatibility with latex and long-lasting properties.
By distribution channel, e-commerce was the highest revenue-grossing segment in the global personal lubricants market in 2023 owing to the growing inclination to buy these products on e-commerce platforms, surge in the introduction of new products. Online stores provide a variety of options for users to compare prices, quality, and meet their specific needs. The discreet delivery of packages by online retailers has made it convenient for individuals to purchase lubricants, contributing to the enhancement of sexual health. For instance, in April 2022, Jellytime, a sexual wellness brand co-founded by Martine Ho of Sunnies Face, Isabelle Daza of Recess, and her sister Ava Daza, introduced a hypoallergenic water-based lubricant in the Philippines. Additionally, drug stores is predicted to grow at the fastest CAGR during the forecast period owing to a heightened awareness of their sexual needs, customers are increasingly turning to retail pharmacies and drug stores, leading to a substantial surge in the sales of sexual wellness products. Retail outlets are actively showcasing a range of sexual wellness items, including condoms, personal lubricants, and sexual enhancement supplements, providing direct visibility on shelves. Mass merchandisers have reported notable increases in the sales of sexual wellness products in response to this trend.
North America region is anticipated for the highest revenue share during the forecast period owing to the presence of manufacturers & retailers makes sexual wellness products easily accessible, rising demand for personal lubricants, growing product demand, and rising trend in the introduction of new products. For instance, in August 2022, Sliquid has introduced the latest product, Sliquid Sparkle, as part of the Sliquid Naturals collection. This release involves a re-packaging of the brand's flagship item, Sliquid H20, known for its superior water-based formula with only five ingredients. The lubricant primarily consists of purified water, offering qualities such as being unflavored, unscented, non-staining, pH balanced, vegan-friendly, and cruelty-free. This launch is expected to enhance the lubricant portfolio and contribute to expanding its presence in the global market. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the increasing emphasis on creating awareness about effectively managing vaginal dryness, which can potentially lead to skin abrasions & chafing, growing concern about heightened susceptibility to sexually transmitted infections (STIs), rising trend of introducing new and innovative products. For instance, in January 2022, Figr, a local personal lubricant brand, made its debut in Melbourne. Geared towards Australian consumers, the brand distinguishes itself by providing pH-balanced, toy-friendly products, crafted with native Australian extracts.
Increasing introduction of new personal lubricant products is predicted to boost the market growth during the forecast period. A personal lubricant is a fluid or gel employed by both men and women to enhance moisture in the vulva, vagina, or anal area during sexual activities. Its purpose is to minimize friction and irritation during sexual intercourse, consequently reducing the likelihood of injury. For instance, in September 2023, Biofilm Inc., the creators of ASTROGLIDE, have introduced ASTROGLIDE Lube Plus, a new range of lubricants that retain the enduring smoothness and effectiveness of ASTROGLIDE's existing lubricants. Additionally, these new products offer a specific benefit targeted towards intimate health.
By type, water-based was the highest revenue-grossing segment in the global personal lubricants market in 2023 owing to the established effectiveness in lubrication, enhanced compatibility with latex condoms & sex toys, along with a gel-like consistency, increasing concerns among adult women regarding vaginal dryness & sexual dysfunction, and rise in the introduction of innovative products. For instance, in May 2022, The sexual wellness brand, Playground, has introduced a line of lubricants in the United States. This collection comprises four personal lubricants crafted to enhance the five senses and stimulate erogenous zones, ultimately heightening a woman's mood, mental state, and libido. Additionally, silicon-based is predicted to grow at the fastest CAGR during the forecast period owing to providing prolonged lubrication, these products can serve dual purposes as massage aids. The increased availability of such items in retail pharmacy chains and supermarkets enhances visibility, providing customers with a variety of brands to choose from. Silicone-based products are also preferred in the production of pre-lubricated condoms due to their superior compatibility with latex and long-lasting properties.
By distribution channel, e-commerce was the highest revenue-grossing segment in the global personal lubricants market in 2023 owing to the growing inclination to buy these products on e-commerce platforms, surge in the introduction of new products. Online stores provide a variety of options for users to compare prices, quality, and meet their specific needs. The discreet delivery of packages by online retailers has made it convenient for individuals to purchase lubricants, contributing to the enhancement of sexual health. For instance, in April 2022, Jellytime, a sexual wellness brand co-founded by Martine Ho of Sunnies Face, Isabelle Daza of Recess, and her sister Ava Daza, introduced a hypoallergenic water-based lubricant in the Philippines. Additionally, drug stores is predicted to grow at the fastest CAGR during the forecast period owing to a heightened awareness of their sexual needs, customers are increasingly turning to retail pharmacies and drug stores, leading to a substantial surge in the sales of sexual wellness products. Retail outlets are actively showcasing a range of sexual wellness items, including condoms, personal lubricants, and sexual enhancement supplements, providing direct visibility on shelves. Mass merchandisers have reported notable increases in the sales of sexual wellness products in response to this trend.
North America region is anticipated for the highest revenue share during the forecast period owing to the presence of manufacturers & retailers makes sexual wellness products easily accessible, rising demand for personal lubricants, growing product demand, and rising trend in the introduction of new products. For instance, in August 2022, Sliquid has introduced the latest product, Sliquid Sparkle, as part of the Sliquid Naturals collection. This release involves a re-packaging of the brand's flagship item, Sliquid H20, known for its superior water-based formula with only five ingredients. The lubricant primarily consists of purified water, offering qualities such as being unflavored, unscented, non-staining, pH balanced, vegan-friendly, and cruelty-free. This launch is expected to enhance the lubricant portfolio and contribute to expanding its presence in the global market. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the increasing emphasis on creating awareness about effectively managing vaginal dryness, which can potentially lead to skin abrasions & chafing, growing concern about heightened susceptibility to sexually transmitted infections (STIs), rising trend of introducing new and innovative products. For instance, in January 2022, Figr, a local personal lubricant brand, made its debut in Melbourne. Geared towards Australian consumers, the brand distinguishes itself by providing pH-balanced, toy-friendly products, crafted with native Australian extracts.
Segmentation: Personal Lubricants Market Report 2023 - 2034
Personal Lubricants Market Analysis & Forecast by Type 2023 - 2034 (Revenue USD Bn)
- Silicone-based
- Water-based
- Oil-based
Personal Lubricants Market Analysis & Forecast by Distribution Channel 2023 - 2034 (Revenue USD Bn)
- Drug Stores
- E-Commerce
- Others
Personal Lubricants Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Personal Lubricants Market: Type Estimates & Trend Analysis
8. Personal Lubricants Market: Distribution Channel Estimates & Trend Analysis
9. Regional Market Analysis
10. North America Personal Lubricants Market
11. Europe Global Personal Lubricants Market
12. Asia Pacific Global Personal Lubricants Market
13. Latin America Global Personal Lubricants Market
14. MEA Global Personal Lubricants Market
15. Competitor Analysis
16. Company Profiles
Companies Mentioned
- LifeStyles Healthcare Pte Ltd.
- Überlube
- Reckitt Benckiser Group plc
- Sliquid LLC
- Trigg Laboratories Inc.
- BioFilm Inc.
- Mayer Laboratories Inc.
- Lovehoney Group Ltd.
- The Yes Yes Company Ltd.
- Church & Dwight Co. Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 1.51 Billion |
| Forecasted Market Value ( USD | $ 4.18 Billion |
| Compound Annual Growth Rate | 9.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
