The lactation support supplements market is estimated to grow at a CAGR of 7.19% during the forecast period.
Galactagogues, or chemicals that can enhance or improve milk production in nursing mothers, are considered lactation supplements.Galactagogues come in a variety of forms, including prescription medications and herbal or dietary supplements.Many lactation supplements contain botanicals or plants that are thought to have milk-producing characteristics.
Driving factors for the lactation support supplements market
The major factor influencing the growth of the lactation support supplements industry is insufficient breastfeeding which leads to higher infant mortality rates globally. Breastfeeding provides essential nutrients needed for the growth of an infant. Additionally, human milk insufficiency is growing globally which surges the demand for lactation support supplements and formulas to help promote human milk production. Major manufacturers in the lactation support supplements market are adopting various growth strategies and focusing on product innovation to compete with the other market leaders.
Growing cases of insufficient milk supply
The majority of neonatal readmissions in the United States are caused by breastfed babies not consuming enough milk; this problem is widespread, readily missed, and leads to needless hospitalizations for jaundice/hyperbilirubinemia, hypernatremia/dehydration, and hypoglycemia and boosting the lactation support supplements market growth. Wetnursing, shared nursing, and pre-lacteal feeding customs were formerly well-organized and growing in popularity. According to the U.S. Dietary Guidelines for Americans 2020-2025, newborns should be breastfed for the majority of the first six months of their lives before introducing suitable supplementary meals for at least a year. Both the American Academy of Paediatrics and the World Health Organisation advise exclusively breastfeeding for the first six months or so, with supplementation until the child is two years old or older.
Working of lactation supplements
Lactation supplements stimulate prolactin levels and interact with dopamine receptors to improve milk production in breastfeeding individuals. During breastfeeding, prolactin levels rise. Dopamine may prevent the release of prolactin, thereby affecting milk production. Many consumers in Australia take at least one galactagogue, including pharmacological galactagogues like domperidone as well as herbal lactation supplements like fenugreek. Dopamine action is inhibited by the anti-nausea medication domperidone. To enhance lactation, some people utilize medications off-label.
Rising adoption of organic supplements
Many of the herbal galactagogues included in breastfeeding supplements have been utilized for thousands of years all over the world to increase milk production. Fenugreek, blessed thistle, milk thistle, fennel, Brewer's yeast, moringa, goat's rue, and lecithin are the herbal galactagogues most frequently found in lactation supplements further fueling the organic lactation support supplements market. For instance, Amritbaras, which is a 100% powerful organic supplement created using natural ingredients helps optimize breast milk production and supports milk flow.
Increasing the use of fennel seeds in lactation support supplements
The volatile oil found in fennel (Foeniculum vulgare) seeds is mostly made up of anethole, a phytoestrogen, as well as fenchone, estragole, 1, 8-cineole (eucalyptol), and other ingredients. Breastmilk has an anethole excretion. Fennel is a reputed galactagogue that has been utilized in traditional medicine and is a component of several proprietary blends that are intended to boost milk production. Fennel usage in nursing moms has not been associated with a rise in serum prolactin proving it to be one of the most significantly used ingredients in the lactation support supplements industry.
Growing popularity of lactation cookies
Recipes for lactation cookies dietary galactagogue are widely being shared on social media as popular lactation aids, with various degrees of effectiveness. Some mothers insist that eating lactation cookies has improved their breast milk production. Brewer's yeast, whole oats, and flaxseed meal are typical components present in the cookies. These ingredients are all nutritious meals for nursing mothers. The introduction of these products is fueling the lactation support supplements market growth.
In Asia Pacific, it is projected that the lactation support supplements market will grow steadily.
The Asia Pacific region is anticipated to secure a sizable lactation support supplements market share. The regional lactation support supplements industry will be fueled by the rising adoption of lactation support supplements. Furthermore, an enthusiastic group of people working to support and promote breastfeeding in the Asian community in the Los Angeles, California, region runs the Asian & Pacific Islander Breastfeeding Task Force. The organization supports those in its communities by offering materials in Asian languages, information on breastfeeding and chestfeeding, and support for companies, advocacy groups, and IBCLCs who are Asian and Pacific Islander. Additionally, the Association of Southeast Asian Nations (ASEAN) Health Cluster has approved A&T as a source of technical assistance.
Market Key Developments
Legendairy Milk Liquid Gold, Goat's rue, milk thistle, Shatavari, fennel, alfalfa, and anise are all ingredients in Legendairy Milk Liquid Gold.
FullWell Prenatal Multivitamin, FullWell is a supplement that Gast and Soloff, lactation consultants, suggest to their patients who are nursing. Along with evidence-based dosages of vitamin D, zinc, methylfolate, and other B vitamins, one serving provides 300 mg of choline and 250 mcg of iodine.
Munchkin Milkmakers Lactation Drink Mix, Munchkin Milkmakers Lactation Berry Lemonade Powdered Drink Mix a simple ways to remain hydrated and increase one’s milk supply at the same time. In addition to fenugreek, fennel, and milk thistle, one package also includes collagen, vitamin C, vitamin B6, and vitamin B12.
Market Key Developments
In August 2023, Almimama is a probiotic supplement that Danone created using their knowledge of nursing and breastmilk research to assist in lowering the risk of mastitis.
In January 2022, Pro360 Lacton Nutritional Supplement, developed by Chennai-based GMN Healthcare Pvt. Ltd., provides nursing mothers with nutritious nourishment. It delivers superior outcomes to treat the protein shortage of new mothers with Pro360 Lacton's abundance of natural ayurvedic herbs.
Segmentation:
By Ingredient Type
Fenugreek
Moringa
Milk Thistle
Fennel
Oatmeal
Others
By Formulation
Capsules/ Tablets
Powder
Liquid
Others
By Sales Channel
Online Sales Channel
Direct Sales Channel
Pharmacies/Drug Stores
Others
By Geography
North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others
Table of Contents
1. INTRODUCTION
1.1. Market Overview 1.2. Market Definition 1.3. Scope of the Study 1.4. Market Segmentation 1.5. Currency 1.6. Assumptions 1.7. Base, and Forecast Years Timeline
2. RESEARCH METHODOLOGY
2.1. Research Data 2.2. Assumptions
3. EXECUTIVE SUMMARY
3.1. Research Highlights
4. MARKET DYNAMICS
4.1. Market Drivers 4.2. Market Restraints 4.3. Porter’s Five Force Analysis 4.3.1. Bargaining Power of Suppliers 4.3.2. Bargaining Power of Buyers 4.3.3. Threat of New Entrants 4.3.4. Threat of Substitutes 4.3.5. Competitive Rivalry in the Industry 4.4. Industry Value Chain Analysis
5. LACTATION SUPPORT SUPPLEMENTS MARKET, BY INGREDIENT TYPE
8. LACTATION SUPPORT SUPPLEMENTS MARKET, BY GEOGRAPHY
8.1. Introduction 8.2. North America 8.2.1. United States 8.2.2. Canada 8.2.3. Mexico 8.3. South America 8.3.1. Brazil 8.3.2. Argentina 8.3.3. Others 8.4. Europe 8.4.1. United Kingdom 8.4.2. Germany 8.4.3. France 8.4.4. Spain 8.4.5. Others 8.5. The Middle East and Africa 8.5.1. Saudi Arabia 8.5.2. UAE 8.5.3. Israel 8.5.4. Others 8.6. Asia Pacific 8.6.1. Japan 8.6.2. China 8.6.3. India 8.6.4. South Korea 8.6.5. Indonesia 8.6.6. Thailand 8.6.7. Others
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
9.1. Major Players and Strategy Analysis 9.2. Market Share Analysis 9.3. Mergers, Acquisitions, Agreements, and Collaborations 9.4. Vendor Competitiveness Matrix
10. COMPANY PROFILES
10.1. Motherlove Herbal Company 10.2. Milky Mama 10.3. Pink Stork 10.4. The Honest Company 10.5. Dr. Silberstein Clinic 10.6. AndMe 10.7. Mothers Mylk 10.8. Gaia Herbs 10.9. Rumina Naturals 10.10. Danone
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