Category Innovation Opportunities with Nootropics

This report explores how consumers can leverage nootropics to cater to holistic health concerns.

Many consumers, especially students, sportspeople, and young professionals consume nootropics or smart drugs to improve focus and memory. The COVID-19 pandemic made a significant contribution in boosting the demand for vitamins and dietary supplements as consumers' inclination has now shifted towards brain-health boosting supplements, drinks, and bars to improve their cognitive health.

Scope

• 1) Wide appeal is creating more opportunities for the nootropics category as consumers consider a holistic approach to wellness.
• 2) Long-term effects are still unknown as more research is needed to how these substances might affect the brain functions.
• 3) While there is a clear business opportunity for creating natural nootropic products, FMCG brands need to tread carefully before exploring this space.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.