Using DIY Beauty Experiences to Enable Effective Co-Creation of Products With the Consumer?

This report explores how DIY beauty experiences can help consumers become involved with creating more personalized products.

This report provides a look into how consumers are using DIY beauty solutions to navigate the post-pandemic era and the cost-of-living crisis.

Scope

• 1) With the current cost-of-living crisis, the interest in DIY beauty products has intensified as consumers are looking to reduce their spend.
• 2) Growing interest in personalization, and DIY solutions supported by improvements in technology and data collection, have translated into a plethora of new products and services.
• 3) Blending the physical and digital world will become increasingly relevant as consumers become reliant on virtual experiences such as online try-ons.
• 4) As beauty becomes more holistic, the DIY and personalized beauty proposition needs to consider factors such as internal health, lifestyle, surrounding environment and nutrition.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.