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Using DIY Beauty Experiences to Enable Effective Co-Creation of Products With the Consumer?

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  • 33 Pages
  • October 2023
  • Region: Global
  • GlobalData
  • ID: 5943520
This report explores how DIY beauty experiences can help consumers become involved with creating more personalized products.

This report provides a look into how consumers are using DIY beauty solutions to navigate the post-pandemic era and the cost-of-living crisis.


  • 1) With the current cost-of-living crisis, the interest in DIY beauty products has intensified as consumers are looking to reduce their spend.
  • 2) Growing interest in personalization, and DIY solutions supported by improvements in technology and data collection, have translated into a plethora of new products and services.
  • 3) Blending the physical and digital world will become increasingly relevant as consumers become reliant on virtual experiences such as online try-ons.
  • 4) As beauty becomes more holistic, the DIY and personalized beauty proposition needs to consider factors such as internal health, lifestyle, surrounding environment and nutrition.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Using DIY Beauty Experiences to Enable Effective Co-Creation of Products With the Consumer
  • Introduction
  • At-home
  • In-store
  • Tech solutions
  • What's next?
  • Take-outs
2. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Proven Skincare
  • Function of Beauty
  • Sephora
  • L'Oreal
  • AI