Type 2 Diabetes in America 2023: Quality of Life & Information-Seeking Behaviors

Understanding the Impact of Type 2 Diabetes on Quality of Life, Information-Seeking Behaviors, and Patient Perspectives

This report provides a behind-the-scenes look at quality of life for those living with type 2 diabetes. Using detailed quantitative data, it provides insight into the condition status story - from symptoms to impact on life to information-seeking behaviors - so you can make informed, strategic decisions, identify opportunities, and understand potential challenges.

About 38 million Americans have diabetes.

Type 2 Diabetes in America 2023: Quality of Life & Information-Seeking Behaviors offers a glimpse into quality of life for people living with type 2 diabetes. It includes selected insights for stakeholders seeking a more focused view of life impact and information-seeking behaviors. For the complete report (including additional data on treatment awareness and satisfaction), please see Type 2 Diabetes in America 2023: Understanding the Type 2 Diabetes Patient Experience.

This large-scale, patient-reported data leverages vital quantitative insights for understanding how patients seek out information, what content they’re interested in, and the overall impact on life after an type 2 diabetes diagnosis.

What makes this report unique?

Very simply: the focus on patients. This syndicated report is one of the few studies that is based on primary research with diagnosed patients, bringing the patient voice to the forefront.

Valuable insights. Informed decisions.

This report lifts the curtain on life with type 2 diabetes, giving stakeholders an actionable look at the behaviors, attitudes, perceptions, needs, and experiences of people diagnosed with the condition. Data can be used to inform strategic decisions, including product communications, concept development, patient journey overlays, and forecasting inputs.

This report also addresses important questions that stakeholders may not even know to ask while offering valuable insights into must-have patient-reported data points not available anywhere else. Add-on custom data analysis opportunities are also available for an additional cost - please see the report following purchase for more information.

The analyst reaches millions of people through its portfolio of 45+ condition-specific online health communities - including Type2Diabetes.com - to provide information, connection, and support to patients and caregivers in the U.S.

This report includes a deep-dive into:

• Impact of type 2 diabetes on quality of life
  • Recent HbA1c levels, impact on quality of life, symptoms experienced, and what patients wish others better understood
• Information-seeking behaviors
  • Information sources used, plus topics of interest

Key questions answered in this report:

• To what extent do people say type 2 diabetes impacts their overall quality of life?
• How many patients report a recent HbA1c under 7%?
• What do patients wish others understood about type 2 diabetes?
• What are the top online resources people with type 2 diabetes use to find information?
• What kinds of type 2 diabetes content and information do patients search for?
• What percentage of patients search for information on treatment options?

Methodology

Type 2 Diabetes in America 2023: Quality of Life & Information-Seeking Behaviors consists of:

• A 20-minute online quantitative survey
• Qualitative patient insights from open-ended responses

Additional details:

• Fielded: January 16, 2023 to April 14, 2023
• Convenience sample of 2,435 respondents diagnosed with type 2 diabetes
• Respondents are age 18+, living in the U.S., and are recruited from proprietary online health communities and recruiting partners