Asia-Pacific E-Commerce & Payments 2025: Market Intelligence on B2C, B2B, Innovations in Digital Payments, Adoption Patterns, and Shifting Dynamics

Asia-Pacific E-Commerce and Payments Expand Through Scale, Digital Wallets, AI Integration, and B2B Platforms

This report provides an in-depth analysis of Asia-Pacific, covering B2C and B2B E-Commerce, the digital payments ecosystem, and the role of AI in commerce. It examines shopper behavior, merchant acceptance, and payment preferences, alongside regulatory frameworks and governance models. Regional findings highlight growth in online retail, evolving digital payment adoption, rising AI integration in commerce and payments, and the expansion of B2B marketplaces.

Asia-Pacific B2C E-Commerce Accelerates Across Major Markets

Asia-Pacific’s retail E-Commerce is on track to approach USD 5 trillion by 2028, reaffirming the region as the largest force in global online retail. China anchors growth, while Southeast Asia’s rising digital adoption and cross-border transactions are strengthening regional integration across both advanced and developing markets.

Digital Payments Reshape Consumer and Merchant Transactions

By 2028, Asia-Pacific will see 1.5 trillion non-cash transactions, underscoring its sharp departure from cash. Digital wallets dominate consumer payments, supported by ecosystems in China, Japan, South Korea, and Southeast Asia, where mobile-first commerce, BNPL models, and regulatory flexibility continue to expand.

AI Adoption Grows but Operational Gaps and Fraud Risks Persist

In 2025, just one-quarter of Southeast Asian sellers had fully embedded AI into operations, reflecting gaps between ambition and practice. At the same time, rising fraud risks are accelerating AI use in payment security, with regulatory sandboxes guiding responsible innovation and consumer safeguards.

B2B E-Commerce Expands Through Digital Trade Platforms and Marketplaces

Asia-Pacific’s B2B online market is growing above +15% CAGR from 2022 to 2026, driven by digital procurement, cloud platforms, and global supply chains. Key marketplaces such as AliExpress, 1688.com, and IndiaMART, along with Japanese platforms, are enabling SME participation and boosting transparency in regional trade.

Key questions covered:

1. What was the number of online shoppers in China in December 2024?
2. How many non-cash transactions were recorded in Asia-Pacific in 2024?
3. How prevalent was AI adoption among Southeast Asian sellers in 2025?
4. What is China’s B2B GMV forecast for 2025?
5. How influential was livestreaming in China’s E-Commerce in 2024?