Point of Sale Materials (PoSM) Market Outlook - Forecast Trends, Market Size, Share and Growth Analysis Report (2025-2034)

The global point of sale materials (PoSM) market reached a value of almost USD 35.19 Billion in 2024. The market is further expected to grow at a CAGR of 5.60% between 2025 and 2034 to reach a value of nearly USD 60.68 Billion by 2034.

Point of Sale Materials (PoSM) Market Growth

Point of sale materials (PoSM) are the advertising materials used to convey product information to the consumers at the point of sale. Many types of point-of-sale materials are available in the market, which companies use for advertising campaigns in an endeavour to enhance their product sales and revenue.

The market drivers include the increasing demand for cashless transactions, the necessity for efficient sales and inventory tracking, and the utilisation of analytics to enhance sales strategies across various industries such as retail, restaurants, hospitality, drug stores, and automotive shops.

The demand for customisable and affordable PoSM solutions compatible with various hardware and operating systems is a significant factor driving point of sale materials (PoSM) market development, enabling businesses to cater to a wide consumer base efficiently. Moreover, the rising need for advanced features like employee management analytics, inventory tracking, and customer data management is also propelling the adoption of PoSM solutions.

Key Trends and Developments

Shift towards eco-friendly packaging, integration of digital solutions, and growing adopting of 3D printing in PoSM displays are factors augmenting the point of sale materials (PoSM) market growth

February 2024

Priority Holdings has launched the MX POS Reseller and Distributor program, offering three different program levels for merchants. MX POS is tailored for restaurant and retail merchants and provides a customisable cloud-based system with best-in-class analytics and reporting.

May 2023

Amitoje India secured a pivotal patent for foldable display mechanisms, which provide benefits like portability, easy assembly, enhanced durability, and cost savings, attracting a wide range of high-profile clients. The patent signifies a significant milestone in reshaping the future of retail display solutions.

May 2021

Trion Industries has introduced the WonderBar Pouch Hook, a versatile solution for pouch packaging and merchandising. This innovative hook is designed to work with standard shelf depths, offering gravity feed hooks for efficient product display.

Shift towards environmental sustainability and green practices

Companies like Eco-Displays have introduced PoSM solutions made from recycled materials like cardboard and biodegradable plastics. This reduces the environmental impact of traditional PoSM displays and increases the point of sale materials (PoSM) market value.

Integration of interactive and digitisation solutions

Companies have developed PoSM displays with touchscreens and augmented reality features, allowing customers to interact with products virtually. By incorporating technologies like motion sensors and digital displays, brands can enhance customer engagement and drive product sales.

Rising demand for retro designed PoSM

The trend of drawing inspiration from historical periods and incorporating retro design elements is gaining traction in the point of sale materials (PoSM) market. Brands like Vintage Displays Co. are creating PoSM materials with retro aesthetics, such as vintage signage and distressed finishes, to create a unique brand identity.

Customisation in PoSM for targeted marketing

Players are offering tailored PoSM solutions that cater to specific industry and their product categories. In the food and beverage industry, PoSM displays that features product images and nutritional information can customer engagement, and ultimately, higher sales conversions.

Point of Sale Materials (PoSM) Market Trends

Another trend is the technological advancements in the industry, with the market expected to witness growth fuelled by innovations such as the adoption of 3D point of sale displays. One significant benefit of using 3D displays is the potential for increased sales, with studies showing that 3D displays can boost sales by up to 20%. Additionally, these displays enhance brand visibility and awareness by showcasing products in a prominent and eye-catching manner, helping brands differentiate themselves and stand out among competitors on store shelves.

Moreover, promotional strategies by retailers are also shaping the point of sale materials (PoSM) market outlook as businesses are utilising PoSM to promote new products, run promotions, and interact with customers effectively at the point of sale. This is enhancing their overall marketing strategies.

Point of Sale Materials (PoSM) Industry Segmentation

The report titled “Point of Sale Materials (PoSM) Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Soft PoSM
• Hard PoSM

Market Breakup by Application

• FMCG
• Food and Beverage
• Retail
• Pharmaceutical
• Others

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Point of Sale Materials (PoSM) Market Share

Soft and hard PoSM are equally contributing to growth of the market by improving customer attention and product visibility

Soft PoSM materials are typically flexible and easily movable, such as banners, posters, brochures, and leaflets. These materials are versatile and often used for promotional purposes, as they can effectively boost brand visibility, introduce new products, and provide informative content to customers at the point of sale. As per point of sale materials (PoSM) market analysis, the soft PoSM segment plays a significant role in attracting customer attention and influencing purchasing decisions through visually appealing and informative displays.

In contrast, hard PoSM materials are more rigid and durable, designed to provide structural support and enhance product visibility in retail environments. Examples include product displays, shelves, stands, and digital signage. These materials create a visually appealing and organised retail space by highlighting products effectively and hence, optimising the shopping experience for customers. The hard PoSM segment is crucial for enhancing brand image and driving sales through strategic placement and presentation.

POS displays are extensively used by retail industries to improve their sales

The retail industry is a key user of point-of-sale displays, which is enhancing the point of sale materials (PoSM) market expansion. Retail segments such as supermarkets/hypermarkets, convenience stores, grocery stores, specialty stores, and gas stations use a variety of point of sale displays like dump bins, display cubes, and shelf edging to attract customers and display products at the checkout. This has led to a growing adoption of on-shelf and PDQ displays to secure customer attention.

The food and beverage industry, including restaurants, is another major user of point-of-sale displays. Restaurants, including full-service, fine dining, casual dining, and quick-service restaurants use point of sale displays such as countertop displays and freestanding displays to showcase menus, promotions, and nutritional values to customers at the point of purchase.

Leading Companies in the Point of Sale Materials (PoSM) Market

Market players are focused on expanding their geographical presence by offering industry-specific services, emphasising acquisitions and collaborations with regional players to maintain dominance

RTC Europe Ltd.

RTC Europe Ltd. was established in 1950 and is headquartered in Illinois, United States. It offers shelf management systems, cooler and freezer merchandising systems, storewide labelling systems, bar merchandisers, and scanning hooks.

Trion Industries, Inc.

Trion Industries, Inc. was founded in 1965 and is based in Pennsylvania, United States. The company specialises in display and scanning hooks, offering products such as shelf management systems, storewide labelling systems, anti-theft and security fixtures, bar merchandisers, and retail lighting.

Amitoje India

Amitoje India was established in 1983 and is headquartered in New Delhi, India. Its offerings include UV print products, pop display stands, in-shop branding products, LED signage, MDF printed products, glass print products, roll-up stands, and POS display stands.

Other key players in the global point of sale materials (PoSM) market include INDEVCO Group (Eastern Company), Tokinomo Marketing S.R.L., NEC Corporation, HH Global Group, Priority Software Ltd., Drukkerij VAN AS B.V., and Simpson Group, among others.

Point of Sale Materials (PoSM) Market Analysis by Region

North America holds a significant market share due to rapidly growing retail sector and high presence of major players

North America is the leading market for point of sale materials (PoSM). The market in the region is being driven by the high presence of global and local players. The growing adoption of a wide range of PoSMs, fuelled by the growing investments of the manufacturers in effective product marketing in the region is expected to further aid the point of sale materials (PoSM) market growth. The market is also being aided by the growing demand from the consumer-packaged goods (CPG) industries.

The Asia-Pacific region is poised to witness high growth driven by expanding retail store networks and increasing investments in effective marketing solutions. Countries like China, a manufacturing hub for consumer goods, electronics, and plastics, play a pivotal role in the PoSM market in the region. The point of sale materials (PoSM) market share of Asia-Pacific is expected to grow at a significant rate, fueled by rapid industrialisation, ongoing construction projects, and region's focus on technological advancements.