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How to Grow Your Practice Through Referrals

  • Training

  • Massachusetts Continuing Legal Education, Inc. (MCLE)
  • ID: 5944770
Opening a law practice is exciting, demanding, and rewarding. The Hanging Your Shingle series is an unparalleled opportunity to learn how to avoid pitfalls and take charge of your career. This highly focused program provides a conversational environment that offers a unique chance to learn how to run your own law practice.

Referrals are a powerful way to generate new business. Overwhelmingly, a referral from a mutual connection is the best form of advertising. A picture may be worth a thousand words, but a referral is worth a thousand dollars (or more!). Referrals should make up over half of your business and incoming clientele. Referrals are also one of the easiest ways to grow your client base, which in turn generates revenue-it's a win-win.

So how do you get referrals?

Who is a good candidate to ask?

Is there a right time to ask for a referral?

How do you present the request without coming off as needy or, worse, pushy?

How do you nurture and maintain referral relationships?

What sets your firm apart from the thousands of others out there?

Is simply being better than expected enough?

This program explores the answers to all these questions and more.

Join the experts as we discuss ways to build your practice through the power of Referral Marketing. Register today to secure your spot in a program not to be missed!

Course Content

12:00 pm - 12:03 pm
Welcome and Introduction
Lindsey E. Egan, Esq.,
Egan Law Center, Manchester-by-the-Sea
Melissa A. Levine-Piro, Esq.,
Hera Law Group, Maynard
12:03 pm - 12:13 pm
What Is Referral Marketing?
Panel
12:13 pm - 12:25 pm
Networking in the Community and Professionally; Inside the 'Elevator Pitch'
Panel
12:25 pm - 12:45 pm
Referral Groups and Asking for Referrals
Panel
12:45 pm - 1:05 pm
Creating and Nurturing Referral Relationships with Q&A
Panel
Please Note
This webcast is delivered completely online, underscoring their convenience and appeal.
There are no published print materials. All written materials are available electronically only.
They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

Speakers

Faculty
Lindsey E. Egan, Esq.,
Egan Law Center, Manchester-by-the-Sea
Melissa A. Levine-Piro, Esq.,
Hera Law Group, Maynard