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HW Hot Drinks in the Netherlands

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    Report

  • 12 Pages
  • December 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 5945985
In 2024, health and wellness claims remained a key influence on hot drinks, with fortified/functional, and premium offerings gaining ground. Coffee innovations featuring added vitamins and ginseng reflected a rising consumer interest in fortified/functional hot drinks. Meanwhile, tea continued its transition away from traditional black tea toward fruit/herbal blends, which are often organic and enriched with functional ingredients.

This HW Hot Drinks in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fortified/functional, organic, and premium trends drive growth in hot drinks
INDUSTRY PERFORMANCE
  • Health and wellness claims impact coffee and tea as consumers shift towards functional and premium products
  • Rising health consciousness drives ongoing demand for no caffeine hot drinks
  • Natural and functional claims maintain relevance in tea while health-focused innovations in coffee remain limited
WHAT’S NEXT
  • Consumers will continue to perceive the organic claim to offer superior quality and sustainability
  • The no caffeine claim is set to drive growth amid rising demand for natural and organic options
  • The natural claim is expected to grow as consumers shift from basic to premium coffee and tea products
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
INDUSTRY PERFORMANCE
  • Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
  • Plant based, organic, and gluten free claims drive preventative health choices
WHAT’S NEXT
  • Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS