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HW Snacks in Switzerland

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    Report

  • 12 Pages
  • January 2026
  • Region: Switzerland
  • Euromonitor International
  • ID: 5945986
Despite rising prices and financial pressures, Swiss consumers showed a growing willingness to invest in their health and wellness in 2024, including when it came to their choice of snacks. With the pandemic over there was a renewed interest in products that could provide convenience and indulgence while at the same time offering solid health claims and addressing environmental and animal welfare concerns.

This HW Snacks in Switzerland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players respond to evolving market demands with a growing range of healthy snacks
INDUSTRY PERFORMANCE
  • Consumers keen to make healthier and more ethical decisions when buying snacks
  • Vegetarian and vegan population expanding rapidly and informing new product development
  • Natural claims gain favour among health conscious consumers
WHAT’S NEXT
  • Consumers expected to demand healthier and more sustainable snacks
  • Challenges and opportunities ahead for vegetarian and vegan snacks
  • Natural claims offer a route to premiumisation
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Swiss consumers focus on making healthier choices
INDUSTRY PERFORMANCE
  • Health at the centre of consumer purchasing decisions as obesity rates rise
  • Health, sustainability, and animal welfare concerns push consumers towards plant-based diets
WHAT’S NEXT
  • Bright outlook for health and wellness with consumers making more informed choices
COUNTRY REPORTS