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HW Staple Foods in Thailand

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    Report

  • 11 Pages
  • January 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 5945989
The trend towards plant-based diets in Thailand is rapidly gaining momentum, as health-conscious consumers increasingly opt for plant-based options. With growing demand for healthier choices, particularly protein from soybeans, and grains that are gaining popularity among Thai consumers, players are now focusing on selecting plants that can provide the highest protein extraction for plant-based staple foods.

The HW Staple Foods in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HW STAPLE FOODS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Plant-based diet trend surges as health-conscious consumers seek alternative options
  • Organic is leading claim as consumers look to avoid additives and potentially harmful ingredients
  • Gluten free driven by health trends and rising awareness of food intolerance
PROSPECTS AND OPPORTUNITIES
  • Thailand’s pledge to cut salt consumption by 30% by 2025 to stimulate new product development
  • Organic set to remain leading claim, driven by rising health concerns
  • Probiotic offers further growth potential in staple foods driven by gut health concerns
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
  • Overview
  • DISCLAIMER