+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

HW Dairy Products and Alternatives in Thailand

  • PDF Icon

    Report

  • 14 Pages
  • January 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 5945992
In 2024, health and wellness continued to play a central role in shaping dairy consumption in Thailand, with consumers increasingly prioritising functional nutrition alongside taste and convenience. Rising awareness of the link between diet and long-term health outcomes has supported demand for products offering added benefits such as vitamins, minerals, protein and probiotics.

This HW Dairy Products and Alternatives in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functional nutrition reshapes everyday dairy consumption
INDUSTRY PERFORMANCE
  • Functional fortification becomes a core growth driver
  • Mineral enrichment supports bone and overall health positioning
  • Vitamin-fortified dairy maintains broad consumer appeal
WHAT’S NEXT
  • Premiumisation and functional benefits shape future demand
  • Mineral fortification remains a long-term health priority
  • Vitamin-enriched dairy aligns with preventive wellness trends
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
  • Health-driven moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
  • Sugar reduction becomes a structural health priority
  • Functional nutrition supports premiumisation across categories
  • Natural and clean-label cues reinforce trust and reassurance
WHAT’S NEXT
  • Health-driven innovation becomes more sophisticated and integrated
COUNTRY REPORTS