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HW Cooking Ingredients and Meals in Belgium

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    Report

  • 14 Pages
  • December 2025
  • Region: Belgium
  • Euromonitor International
  • ID: 5946008
In 2024, high prices and pressure on purchasing power prompted consumers in Belgium to down trade, shifting from premium and organic products to more affordable private label, particularly in sweet spreads and olive oil. Despite these constraints, the ongoing home cooking trend and rising health awareness supported innovation, with less sugar, less salt, and plant-based alternatives gaining traction.

This HW Cooking Ingredients and Meals in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • High prices shape consumer choices while health-conscious innovation supports premium growth
INDUSTRY PERFORMANCE
  • Economic pressures drive downtrading while health-conscious innovation grows in home cooking
  • Inflation and purchasing power pressures constrain the organic claim in 2024
  • Health benefits, dietary considerations, and sustainability factors drive sales of the vegetarian claim
WHAT’S NEXT
  • Economic recovery and evolving consumer habits are set to boost health and wellness claims
  • Organic products are set to recover as inflation eases and innovation intensifies
  • Vegetarian and vegan claims are set to drive growth in meals and soups, aligned with evolving consumer habits
CATEGORY DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN BELGIUM
EXECUTIVE SUMMARY
  • Cost-conscious consumers prioritise value while health and wellness demand remains strong
INDUSTRY PERFORMANCE
  • Economic pressure drives downtrading while reshaping health and wellness choices
  • Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
WHAT’S NEXT
  • Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS