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HW Staple Foods in Canada

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    Report

  • 12 Pages
  • January 2026
  • Region: Canada
  • Euromonitor International
  • ID: 5946023
Health and wellness continued to shape staple foods in Canada in 2024, with consumers increasingly prioritising healthier dietary choices amid rising awareness of nutrition and long-term wellbeing. Interest in high-protein diets strengthened further, supported by growing understanding of protein’s role in satiety, muscle maintenance and metabolic health, while reduced carbohydrate intake gained traction among more health-conscious consumers.

This HW Staple Foods in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-led reformulation and plant-based protein support staple foods performance
INDUSTRY PERFORMANCE
  • Protein-focused diets and plant-based eating reshape staple foods
  • Natural positioning gains relevance across staple categories
  • Gluten-free demand accelerates amid greater health awareness
WHAT’S NEXT
  • Plant-based protein and functional nutrition to drive innovation
  • Natural claims strengthen as clean-label expectations rise
  • Gluten-free adoption broadens as affordability improves
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN CANADA
EXECUTIVE SUMMARY
  • Health consciousness strengthens, but affordability tempers choices
INDUSTRY PERFORMANCE
  • Sugar reduction and functional nutrition shape everyday consumption
  • Plant-based and clean-label trends reshape category dynamics
WHAT’S NEXT
  • Health-driven innovation will persist, with value and regulation shaping outcomes
COUNTRY REPORTS