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HW Staple Foods in Taiwan

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    Report

  • 12 Pages
  • January 2026
  • Region: Taiwan
  • Euromonitor International
  • ID: 5946025
Since the pandemic consumers have become increasingly conscious of the impact of their diet and nutrition on their health. This has encouraged more consumers to pursue heathier diets and more active lifestyles, with this benefiting sales of health and wellness staple foods. On one hand consumers are looking to reduce their intake of sugar and saturated fat, while on the other they are looking to increase their intake of fibre, protein, vitamins and minerals.

This HW Staple Foods in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased health awareness informing new product development within staple foods
INDUSTRY PERFORMANCE
  • Consumers looking for healthy, convenient and tasty meals
  • The target audience for gluten free staple foods continues to expand
  • Rising concerns around weight management pushing demand for low sugar products
WHAT’S NEXT
  • Ongoing investment expected in creating healthier and more sustainable staple foods
  • Gluten free staple foods set to benefit from investment in innovation
  • Sugar reduction set to be a core focus of health conscious consumers
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
  • The market responds positively to growing demand for healthier food and beverages
INDUSTRY PERFORMANCE
  • Rising health concerns push consumers towards more responsible purchasing decisions
  • Free from claims capture the interest of a growing audience
WHAT’S NEXT
  • Natural and functional claims set to play a central role in the health and wellness market
COUNTRY REPORTS