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HW Dairy Products and Alternatives in Germany

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    Report

  • 15 Pages
  • December 2025
  • Region: Germany
  • Euromonitor International
  • ID: 5946050
Traditional dairy producers are diversifying their offerings to include healthier and more sustainable options, while plant-based brands continue to innovate and capture a larger share of sales. This blend of tradition and innovation ensures a vibrant and evolving landscape in Germany, where long-standing preferences and emerging trends coalesce to drive market expansion.

This report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players responding to the changing needs of the market
INDUSTRY PERFORMANCE
  • Consumers making healthier and more ethical purchasing decisions
  • Low fat claims lose appeal as focus shifts to plant-based dairy
  • Lactose free claims gaining prominence
WHAT’S NEXT
  • Consumers will likely continue to focus on making more ethical and healthier choices
  • Rising obesity concerns remain a key sales driver
  • Focus on dietary health set to fuel the growth of lactose free claims
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMERHEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
  • Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
  • Demand focusing on healthier, more sustainable and more ethical products
  • Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
  • Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER