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HW Staple Foods in China

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    Report

  • 16 Pages
  • October 2024
  • Region: China
  • Euromonitor International
  • ID: 5946055
Sales of health and wellness staple foods continue to be bolstered by consumers’ desire to maintain their health through eating the “right” foods, a trend which accelerated during the pandemic, and has endured. Food manufacturers are leveraging this trend in their long-term strategies by shaping their health offerings accordingly. A vegetarian diet is often perceived as healthy by consumers, and therefore more consumers are turning to vegetarian staple foods.

The HW Staple Foods in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vegetarian claim leads health and wellness staple foods, as consumer concern about their health, the environment, and animal welfare rises
  • High protein shows growth within health and wellness staple foods in 2023
  • Keto sees exceptional growth in health and wellness staple foods in 2023
PROSPECTS AND OPPORTUNITIES
  • Clean label trend expected to remain significant in staple foods
  • Low sugar and no added sugar set to see growth, as a good balance between health and taste
  • Low fat expected to record a rise in sales as consumers look to improve their general health
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER