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HW Snacks in Austria

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    Report

  • 12 Pages
  • February 2026
  • Region: Austria
  • Euromonitor International
  • ID: 5946061
Health and wellness snacks in Austria continued to develop in 2024, supported by sustained consumer interest in healthier everyday eating and plant-forward choices. However, growth moderated compared to earlier momentum as households remained cautious with spending and increasingly assessed whether premium health-positioned snacks justify higher prices.

This HW Snacks in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Plant-based routines support demand, but growth moderates as value for money becomes critical
INDUSTRY PERFORMANCE
  • “Permissible indulgence” and better ingredients shape healthier snacking choices
  • Gluten free expands beyond medical need as availability and quality improve
  • Organic snacks benefit from trust and sustainability cues, but remain premium
WHAT’S NEXT
  • Value-led wellness and plant-forward innovation to define the next stage of growth
  • Gluten free expected to rise steadily as dietary suitability becomes more normalised
  • Organic expected to grow gradually, driven by trust, but limited by affordability pressures
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
  • Value-led wellness strengthens, with demand centred on sugar reduction and “cleaner” choices
INDUSTRY PERFORMANCE
  • Sugar reduction and moderation drives healthier beverage choices and reformulation across staples
  • Clean label, dietary suitability and plant-forward routines reshape everyday food and snacking
WHAT’S NEXT
  • Preventative health and functional everyday choices will drive growth, with strong focus on value
COUNTRY REPORTS