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HW Snacks in the Netherlands

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    Report

  • 13 Pages
  • December 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 5946063
Across the Netherlands in 2024, snack innovation was driven by health and wellness claims including low/no sugar,

This HW Snacks in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Low sugar claims, plant based indulgence and high protein products is driving growth in snacks
INDUSTRY PERFORMANCE
  • Low sugar reduction and no sugar launches continue to drive innovation in snacks
  • Rising interest in plant based goods and health drives sales of the vegetarian claim
  • Taste and indulgence drive the success of the vegan claim in snacks
WHAT’S NEXT
  • High protein and health and wellness innovations are set to support growth for snacks in the Netherlands
  • Sales of vegetarian snacks are set to be driven by demand for convenient, high protein snacks
  • The vegan snack claim is poised for growth as taste and indulgence drive consumer appeal
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
INDUSTRY PERFORMANCE
  • Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
  • Plant based, organic, and gluten free claims drive preventative health choices
WHAT’S NEXT
  • Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS