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HW Staple Foods in Israel

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    Report

  • 13 Pages
  • February 2026
  • Region: Israel
  • Euromonitor International
  • ID: 5946099
In 2024, health and wellness strongly influenced Israeli consumer behaviour, driving growth in high protein, low and no sugar, high fibre, and plant-based products across staple foods. Shoppers increasingly prioritised digestive health, blood sugar management, and satiety, which supported demand for high-fibre cereals, rice, and pasta, while the natural claim gained traction due to its associations with minimal processing, recognisable ingredients, and perceived overall health benefits.

This HW Staple Foods in Israel report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-driven innovation supports growth for high protein, high fibre, natural and plant-based staples
INDUSTRY PERFORMANCE
  • Health and wellness demands drive innovation in high protein and reduced sugar products
  • The natural claim is driven by rising interest in minimally processed goods
  • Consumers prioritise digestive health through high fibre choices
WHAT’S NEXT
  • Health and wellness priorities are set to accelerate demand for high protein, natural choices
  • Consumers increasingly choose natural claims for transparency, familiarity and perceived health benefits
  • Consumers are set to choose high fibre rice and pasta for digestive health and satiety
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN ISRAEL
EXECUTIVE SUMMARY
  • Natural, functional, and low sugar products drive health led innovation in Israel in 2024
INDUSTRY PERFORMANCE
  • Consumer demand for natural, minimally processed ingredients shapes product innovation
  • Functional nutrition and sugar reduction drives health-focused consumer choices
WHAT’S NEXT
  • High protein, plant-based, and functional claims are set to shape innovation across the forecast period
COUNTRY REPORTS