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HW Dairy Products and Alternatives in Israel

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    Report

  • 14 Pages
  • February 2026
  • Region: Israel
  • Euromonitor International
  • ID: 5946100
In 2024, innovation in dairy products and alternatives was increasingly shaped by rising health awareness and the growth of flexitarian diets. Consumers increasingly sought high protein, low fat, probiotic, lactose free, and plant based claims that combine convenience with nutritional benefits. Major players were responding with innovations across both conventional and alternative dairy, including enriched yoghurts, drinking yoghurts, plant-based cheeses, and fortified milks.

This HW Dairy Products and Alternatives in Israel report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • High protein, low fat, probiotic and plant-based claims drive sales in 2024
INDUSTRY PERFORMANCE
  • Rising demand for natural ingredients and the growth of flexitarian diets drive innovation in 2024
  • Low fat appeals to consumers looking to manage their health, however, competition from full fat remains
  • Probiotic claims drive growth and sales as consumers prioritise digestive health
WHAT’S NEXT
  • High protein, plant-based dairy and health concerns shape future product development
  • Rising demand for low fat dairy and alternatives will be driven by health-conscious consumers
  • Probiotic and lactose free claims are set to benefit from rising interest in gut health
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN ISRAEL
EXECUTIVE SUMMARY
  • Natural, functional, and low sugar products drive health led innovation in Israel in 2024
INDUSTRY PERFORMANCE
  • Consumer demand for natural, minimally processed ingredients shapes product innovation
  • Functional nutrition and sugar reduction drives health-focused consumer choices
WHAT’S NEXT
  • High protein, plant-based, and functional claims are set to shape innovation across the forecast period
COUNTRY REPORTS