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HW Cooking Ingredients and Meals in Thailand

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    Report

  • 13 Pages
  • January 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 5946109
Health and wellness considerations continued to reshape cooking ingredients and meals in Thailand in 2024, particularly within categories traditionally driven by convenience. While ready meals have historically prioritised speed and ease of preparation, consumers are increasingly demanding options that also deliver nutritional value and balanced ingredients.

This HW Cooking Ingredients and Meals in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-driven reformulation reshapes convenience-led categories
INDUSTRY PERFORMANCE
  • Health-led innovation balances nutrition, convenience and affordability
  • Natural positioning gains relevance through cleaner labels and reduced salt
  • Vegetarian and plant-based claims expand across everyday cooking
WHAT’S NEXT
  • Personalised nutrition and plant-based eating drive future growth
  • Natural claims supported by transparency and sodium reduction
  • Vegetarian options normalise across cooking ingredients and meals
CATEGORY DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
  • Health-driven moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
  • Sugar reduction becomes a structural health priority
  • Functional nutrition supports premiumisation across categories
  • Natural and clean-label cues reinforce trust and reassurance
WHAT’S NEXT
  • Health-driven innovation becomes more sophisticated and integrated
COUNTRY REPORTS