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HW Soft Drinks in Canada

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    Report

  • 12 Pages
  • January 2026
  • Region: Canada
  • Euromonitor International
  • ID: 5946123
Health and wellness soft drinks in Canada continued to grow in value terms in 2024, supported by rising consumer health consciousness and a structural shift towards products perceived as more natural, functional and lower in sugar. While inflation continued to influence purchasing behaviour, many consumers remained willing to pay a premium for soft drinks that align with healthier lifestyles, particularly in categories linked to hydration, functionality and clean labels.

This HW Soft Drinks in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-conscious hydration drives growth despite tighter regulatory scrutiny
INDUSTRY PERFORMANCE
  • Health consciousness, functional hydration and regulatory oversight shape the category
  • Natural positioning gains traction through plant-based and functional innovation
  • Sugar avoidance reshapes demand across soft drink categories
WHAT’S NEXT
  • Health-led innovation continues, moderated by inflation and regulatory change
  • Natural claims evolve towards authenticity and targeted communication
  • No sugar gains momentum as reformulation accelerates
CATEGORY DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN CANADA
EXECUTIVE SUMMARY
  • Health consciousness strengthens, but affordability tempers choices
INDUSTRY PERFORMANCE
  • Sugar reduction and functional nutrition shape everyday consumption
  • Plant-based and clean-label trends reshape category dynamics
WHAT’S NEXT
  • Health-driven innovation will persist, with value and regulation shaping outcomes
COUNTRY REPORTS