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HW Cooking Ingredients and Meals in Austria

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    Report

  • 13 Pages
  • February 2026
  • Region: Austria
  • Euromonitor International
  • ID: 5946130
Health and wellness cooking ingredients and meals in Austria continued to develop in 2024, supported by a steady shift towards healthier everyday meal preparation and more mindful ingredient selection. While consumers remained price conscious, there was continued demand for products positioned around dietary needs and “cleaner” recipes, particularly where these can be integrated easily into home cooking routines.

This HW Cooking Ingredients and Meals in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-led everyday cooking supports free from and clean-label choices
INDUSTRY PERFORMANCE
  • Simple ingredient lists and dietary suitability shape cooking and meal solutions
  • Organic cooking ingredients grows steadily as “better sourcing” becomes a mainstream expectation
  • Vegetarian options strengthen as flexitarian routines influence home cooking
WHAT’S NEXT
  • Preventative health, flexitarian eating and “cleaner cooking” to shape future demand
  • Organic expected to rise, but premium pricing will keep growth steady
  • Vegetarian expected to expand through mainstream meal solutions and wider usage occasions
CATEGORY DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
  • Value-led wellness strengthens, with demand centred on sugar reduction and “cleaner” choices
INDUSTRY PERFORMANCE
  • Sugar reduction and moderation drives healthier beverage choices and reformulation across staples
  • Clean label, dietary suitability and plant-forward routines reshape everyday food and snacking
WHAT’S NEXT
  • Preventative health and functional everyday choices will drive growth, with strong focus on value
COUNTRY REPORTS