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HW Hot Drinks in New Zealand

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    Report

  • 12 Pages
  • January 2026
  • Region: New Zealand
  • Euromonitor International
  • ID: 5946132
In 2024, health and wellness hot drinks in New Zealand continued to benefit from consumers’ shift towards products that support everyday wellness goals without sacrificing familiarity and convenience. Demand was supported by rising interest in no sugar and reduced sugar options, as shoppers increasingly moderated sugar intake as part of broader lifestyle changes.

This HW Hot Drinks in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • No sugar hot drinks expand as consumers moderate sweetness without giving up routine comfort
INDUSTRY PERFORMANCE
  • Local flavour pride and mindful consumption influence hot drinks choices
  • Natural wellness ingredients strengthen their role in hot drink innovation
  • Sugar reduction becomes a mainstream expectation across hot drinks
WHAT’S NEXT
  • Functional benefits and mental wellbeing cues are expected to shape innovation
  • Natural positioning is set to evolve through transparency and authenticity cues
  • No sugar hot drinks will grow as new players enter with clean-label indulgence
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
INDUSTRY PERFORMANCE
  • Sugar reduction becomes the default, driven by weight management and long-term health priorities
  • “Better for you” evolves beyond avoidance into functional, natural and free-from choices
WHAT’S NEXT
  • More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS