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HW Hot Drinks in Poland

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    Report

  • 13 Pages
  • January 2026
  • Region: Poland
  • Euromonitor International
  • ID: 5946137
In 2024, health and wellness claims influenced hot drinks in Poland, with consumers gravitating towards options offering fortified/functional benefits. Herbal/fruit tea, enriched with natural ingredients such as lemon, ginger, turmeric, and echinacea, were particularly popular, alongside organic and fair-trade options. Coffee trends also reflected wellness priorities, with plant-based and lower-sugar products gaining traction.

This HW Hot Drinks in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functional, natural, and plant-based claims influence hot drinks in 2024
INDUSTRY PERFORMANCE
  • Functional, natural, and premium hot drinks lead health trends in Poland
  • The natural claim drives consumer trust and health appeal in Poland’s hot drinks
  • The vegetarian claims reinforces transparency and plant-based positioning in hot drinks in Poland
WHAT’S NEXT
  • Functional benefits and sustainability are set to shape the future of hot drinks
  • The natural claim is set to drive sales as consumers look to minimise artificial ingredients
  • Rising interest in vegetarian and flexitarian diets is set to support the vegetarian claim
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
  • Consumers seeking natural health and wellness claims
INDUSTRY PERFORMANCE
  • Natural, minimally processed, and high protein products drive mainstream health-focused choices
  • Digestive health, sugar reduction, and functional benefits influence innovation
WHAT’S NEXT
  • Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS