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HW Dairy Products and Alternatives in China

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    Report

  • 15 Pages
  • January 2026
  • Region: China
  • Euromonitor International
  • ID: 5946145
Health and wellness dairy products and alternatives in China showed a broadly positive performance in 2024, with the vast majority of claims posting robust growth in volume and current value terms. While rising health awareness remained the primary demand driver, a sustained recovery in confidence and purchasing power among consumers provided a further boost to sales as inflation fell substantially.

This HW Dairy Products and Alternatives in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Most claims show strong growth in volume and current value terms
  • Health and wellness variants feature prominently among new launches
  • Good source of minerals remains the leading health and wellness claim
  • Probiotic sales depressed by falling demand in yoghurt
WHAT’S NEXT
  • Diversification of milk sources set to become more visible
  • Good source of minerals products well placed to profit from population ageing
  • Probiotic powder milk will continue to gain popularity among older demographics
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
  • Most health and wellness claims show growth in volume and current value terms
INDUSTRY PERFORMANCE
  • Products with sugar- and fat-related claims profit from growing concerns about obesity
  • Interest in clean label varieties continues to rise
WHAT’S NEXT
  • Outlook for health and wellness remains broadly favourable
COUNTRY REPORTS