+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

HW Dairy Products and Alternatives in Ireland

  • PDF Icon

    Report

  • 13 Pages
  • January 2026
  • Region: Ireland
  • Euromonitor International
  • ID: 5946149
Health and wellness dairy products and alternatives in Ireland continued to evolve in 2024, shaped by a growing focus on functionality, gut health and immune support. While low fat dairy remained the leading claim in value terms, its performance was increasingly challenged by shifting consumer perceptions around processing and nutritional quality.

This HW Dairy Products and Alternatives in Ireland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functional nutrition gains traction while traditional low fat positioning shows signs of strain
INDUSTRY PERFORMANCE
  • Digestive health and immunity drive innovation beyond traditional dairy nutrition
  • Low fat dairy faces growing scepticism amid a shift toward perceived naturalness
  • High protein replaces mineral fortification as a primary functional growth driver
WHAT’S NEXT
  • Gut health and microbiome science shape the future of dairy innovation
  • Low fat dairy expected to remain stable but structurally challenged
  • High protein positioned for sustained growth as a core nutritional pillar
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN IRELAND
EXECUTIVE SUMMARY
  • Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
INDUSTRY PERFORMANCE
  • Functionality, reformulation and regulatory compliance drive market performance
  • Plant-based, vegetarian and cleaner-label eating gain further ground
WHAT’S NEXT
  • Targeted health benefits, transparency and sustainable reformulation shape future growth
COUNTRY REPORTS