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HW Hot Drinks in Thailand

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    Report

  • 11 Pages
  • January 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 5946155
Health and wellness continued to influence hot drinks consumption in Thailand in 2024, shaped strongly by government intervention and changing consumer expectations. The country’s sugar tax remained a key catalyst, accelerating reformulation efforts and reinforcing demand for reduced sugar and no sugar products across hot drinks.

This HW Hot Drinks in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health positioning evolves beyond sugar reduction
INDUSTRY PERFORMANCE
  • Regulation-driven reformulation reshapes hot drinks portfolios
  • Vitamin fortification sustains mainstream appeal
  • Natural cues gain importance in coffee and tea
WHAT’S NEXT
  • Functional benefits broaden health expectations
  • Good source of vitamins remains a core differentiator
  • Natural positioning evolves toward premium wellness
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
  • Health-driven moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
  • Sugar reduction becomes a structural health priority
  • Functional nutrition supports premiumisation across categories
  • Natural and clean-label cues reinforce trust and reassurance
WHAT’S NEXT
  • Health-driven innovation becomes more sophisticated and integrated
COUNTRY REPORTS