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HW Dairy Products and Alternatives in Poland

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    Report

  • 13 Pages
  • November 2023
  • Region: Poland
  • Euromonitor International
  • ID: 5946166
Already, 6% of Poles between the ages of 18 and 65 identify as vegan. The reasons for this choice of diet vary, including health, animal welfare, or as a way to lose weight. Despite being relatively new to the concept of veganism, Poles have shown a willingness to try new products labelled as vegan and plant-based in dairy products and alternatives.

The HW Dairy Products and Alternatives in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy and Plant-based Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HW DAIRY PRODUCTS AND ALTERNATIVES IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Activities to promote vegan dairy products and alternatives
  • In 2022, the natural claim leads health and wellness dairy products and alternatives, as such products enjoy greater consumer trust
  • Consumers look for energy boosting claims due to busy lives and challenges recovering from COVID-19
PROSPECTS AND OPPORTUNITIES
  • Popularity of lactose-free and vegan products to stimulate sales
  • Natural also set to see the strongest absolute growth in health and wellness dairy products and alternatives over the forecast period
  • Concerns about health, animal welfare and the environment mean vegetarian will be a claim to watch
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
  • Overview
  • DISCLAIMER