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HW Dairy Products and Alternatives in Poland

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    Report

  • 16 Pages
  • January 2026
  • Region: Poland
  • Euromonitor International
  • ID: 5946166
In 2024, fortified/functional and natural claims shaped dairy products and alternatives in Poland, with high protein products particularly popular among health-conscious consumers. Probiotic products gained traction due to rising awareness of gut health, while mineral-fortified variants reinforced functional benefits.

This HW Dairy Products and Alternatives in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fortified, natural, and probiotic products drive sales of dairy products and alternatives
INDUSTRY PERFORMANCE
  • Fortified/functional and natural claims continue to drive sales in Poland in 2024
  • Natural claims and traditional heritage are key drivers of sales for dairy in Poland
  • Growing demand for probiotic products is driven by gut health and functional nutrition awareness
WHAT’S NEXT
  • Plant-based innovation and protein fortification will shape the forecast period
  • Transparency and tradition are set to support ongoing sales of the natural claims
  • Rising sales of the probiotic claims will be fuelled by growing gut health awareness
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
  • Consumers seeking natural health and wellness claims
INDUSTRY PERFORMANCE
  • Natural, minimally processed, and high protein products drive mainstream health-focused choices
  • Digestive health, sugar reduction, and functional benefits influence innovation
WHAT’S NEXT
  • Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS