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HW Hot Drinks in the US

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    Report

  • 13 Pages
  • January 2026
  • Region: United States
  • Euromonitor International
  • ID: 5946176
Supply shortages of key ingredients such as coffee and cocoa continued to put pressure on volume sales of hot drinks in 2024, including those with health and wellness claims. Despite consumers adopting a cautious approach to spending there remained a steady demand for hot drinks with functional claims, especially those promoting sleep and relaxation. Meanwhile, growing concerns around ultra-processed foods and beverages benefited sales of natural products.

This HW Hot Drinks in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Supply shortages push prices up limiting growth across hot drinks
INDUSTRY PERFORMANCE
  • Price pressures limit growth and development opportunities within hot drinks
  • Consumers want to cut back on caffeine without losing flavour
  • Natural and functional claims present new opportunities for development
WHAT’S NEXT
  • Coffee shortages could support a shift to alternative caffeine sources
  • No caffeine hot drinks could face competition from other alternatives
  • Natural and functional ingredients likely to remain key growth drivers
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
  • Consumers keen to make healthier choices despite financial pressures
INDUSTRY PERFORMANCE
  • Consumers pay more attention to what goes into their food and beverages
  • High protein claims capturing the attention of a wider audience
WHAT’S NEXT
  • GLP-1 drugs could shake up the market
COUNTRY REPORTS