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HW Soft Drinks in Austria

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    Report

  • 12 Pages
  • February 2026
  • Region: Austria
  • Euromonitor International
  • ID: 5946185
Health and wellness soft drinks in Austria continued to evolve in 2024, shaped by consumers seeking a better balance between indulgence and healthier everyday habits. While overall soft drinks consumption remains high, carbonates showed limited performance as more consumers reduced intake of sugary beverages and switched towards alternatives perceived to be healthier, including ready-to-drink tea, flavoured or functional bottled water and sports drinks.

This HW Soft Drinks in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-driven switching accelerates, boosting functional choices beyond carbonates
INDUSTRY PERFORMANCE
  • Reduced sugar and lower calorie choices reshape category dynamics
  • Reduced sugar carbonates gains relevance as consumers moderate intake without abandoning treats
  • Good source of vitamins and functional benefits expand through water, RTD tea and value-added formats
WHAT’S NEXT
  • Health-led switching and functional innovation to support growth beyond carbonates
  • Reduced sugar carbonates expected to outperform regular variants, but carbonates will remain challenged
  • Good source of vitamins expected to expand as consumers seek “added value” hydration
CATEGORY DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
  • Value-led wellness strengthens, with demand centred on sugar reduction and “cleaner” choices
INDUSTRY PERFORMANCE
  • Sugar reduction and moderation drives healthier beverage choices and reformulation across staples
  • Clean label, dietary suitability and plant-forward routines reshape everyday food and snacking
WHAT’S NEXT
  • Preventative health and functional everyday choices will drive growth, with strong focus on value
COUNTRY REPORTS