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HW Snacks in Indonesia

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    Report

  • 12 Pages
  • January 2026
  • Region: Indonesia
  • Euromonitor International
  • ID: 5946188
Indonesians are keen to make healthier snack choices, with many consumers tempted by products that provide a good source of vitamins, high fibre or natural claims. Nutritional labelling will come into effect in the near future requiring players to fully disclose the sugar, salt, and fat content of all products sold.

This HW Snacks in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Indonesians are enticed by healthier snacks
INDUSTRY PERFORMANCE
  • Snack brands embrace high protein and fibre claims
  • Strong focus on sweet biscuits with added vitamins
  • Natural snacks are attractive to consumers
WHAT’S NEXT
  • Players need to adapt to nutritional labelling guidelines
  • Snacks fortified with vitamins face strong growth potential
  • Natural claims set to gain popularity among consumers
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN INDONESIA
EXECUTIVE SUMMARY
  • Health-conscious buying behaviour gains momentum
INDUSTRY PERFORMANCE
  • Consumers are mindful of product quality, safety and nutritional value
  • Urban consumers are key target audience
WHAT’S NEXT
  • Bright outlook for health and wellness
COUNTRY REPORTS