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HW Soft Drinks in Norway

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    Report

  • 15 Pages
  • September 2024
  • Region: Norway
  • Euromonitor International
  • ID: 5946191
2023 was an interesting year for the health and wellness soft drinks in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the ongoing positive impact on sales from the removal of the soft drinks tax on 1 July 2021.

The HW Soft Drinks in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • No sugar and energy boosting claims remain by far the most popular options in 2023
  • Rising obesity concerns feeding demand for healthier soft drinks
  • Immune support soft drinks growing in popularity while kombucha continues to attract health conscious shoppers
PROSPECTS AND OPPORTUNITIES
  • Rising consumer interest in nutrition set to support sales growth
  • Energy boosting set to generate growth over the forecast period
  • Good source of vitamins slated for growth as consumers aim for improved nutrition
MARKET DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER