HW Staple Foods in Germany

In the face of economic difficulties, health and wellness staple foods in Germany demonstrated resilience and flexibility in 2024 as consumers adjusted to a landscape marked by financial instability. Consumers retained a strong focus on healthier and more sustainable eating habits albeit having to manage within tighter budgets. There continued to be a growing focus on natural and organic claims, while access to more affordable meat and seafood substitutes helped propel the plant-based movement.

This report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the HW Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.