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HW Staple Foods in Germany

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    Report

  • 12 Pages
  • November 2023
  • Region: Germany
  • Euromonitor International
  • ID: 5946192
With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels of added sugars, while still providing essential nutrients and fibre. They are often marketed as a way to support weight loss, improve gut health and reduce the risk of chronic diseases such as diabetes or heart disease.

The HW Staple Foods in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HW STAPLE FOODS IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heightened health concerns drive demand for breakfast cereals with no or low sugar content
  • Gluten free leads health and wellness staple foods in 2022
  • Brain health and memory records value increase within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
  • High protein and keto pasta offer further development potential over forecast period
  • Vegan and plant-based staple foods offer further development potential in Germany
  • Digestive health set to grow due to greater awareness of gut health and immune system
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
  • Overview
  • DISCLAIMER