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HW Hot Drinks in Turkey

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    Report

  • 12 Pages
  • January 2026
  • Region: Turkey
  • Euromonitor International
  • ID: 5946196
Health and wellness hot drinks in Turkey recorded a standout performance in 2024, driven by a sharp acceleration in demand for products positioned as “no sugar”, supported by heightened awareness of sugar-related health issues and a wider cultural shift towards “healthier indulgence”.

This HW Hot Drinks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • No sugar hot drinks surge as consumers rethink indulgence through healthier routines
INDUSTRY PERFORMANCE
  • Premiumisation meets wellness as Turkish consumers upgrade hot drink routines without excess
  • Traditional tea culture supports natural positioning, while herbal blends add modern wellness appeal
  • Cutting sugar becomes a mainstream expectation, reshaping the role of powder drinks and instant mixes
WHAT’S NEXT
  • Functional wellness and café-inspired premiumisation will shape the next phase of hot drinks growth
  • Natural tea will remain resilient, strengthened by cleaner labels and broader herbal innovation
  • No sugar will keep expanding, supported by sugar avoidance but challenged by premium fresh coffee migration
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
  • Healthier indulgence and clean labels underpin health and wellness expansion
INDUSTRY PERFORMANCE
  • Sugar reduction becomes mainstream as health concerns intensify
  • Natural and functional positioning gains credibility through clean label and fortified benefits
WHAT’S NEXT
  • Value-led wellness, specialised nutrition and plant-based diversification to shape future growth
COUNTRY REPORTS