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HW Snacks in Poland

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    Report

  • 11 Pages
  • November 2023
  • Region: Poland
  • Euromonitor International
  • ID: 5946199
With rising awareness of healthy food, Polish consumers have been gradually turning towards healthy snacks whenever they can, including on-the-go, for school, work, and picnics. Producers of packaged snacks therefore aim to provide consumers with snacks which are comparatively healthy, while also offering convenience. One example is Veggie Stix by Lorenz, which is a vegetarian snack made of potatoes, produced using high-quality sunflower oil, and also including beetroot, spinach and tomato.

The HW Snacks in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HW SNACKS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers turn to locally produced health and wellness snacks offering flavour variety
  • Gluten free leads health and wellness snacks as consumer awareness of gluten intolerance rises and more references are available
  • Consumers’ desire to boost their metabolism sees rise in sales of superfruit snacks
PROSPECTS AND OPPORTUNITIES
  • Body consciousness and health awareness will support growth for health and wellness snacks
  • Continuing the trend from 2022, gluten free also set to see strong absolute growth in health and wellness snacks over the forecast period
  • Consumer concerns over cardiovascular health and recent legislation set to lead to growth in cardiovascular health and no fat products
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 4 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 5 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 6 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 7 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
  • Overview
  • DISCLAIMER