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HW Staple Foods in Greece

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    Report

  • 12 Pages
  • January 2026
  • Region: Greece
  • Euromonitor International
  • ID: 5946203
In 2024, health and wellness trends strongly influenced staple foods, driving demand for convenient, nutrient-rich, wholegrain, plant-based, gluten free, and high protein products. High fibre claims, linked to gut health, heart health, and satiety, grew, while gluten free continued to evolve from a dietary necessity to a mainstream lifestyle choice.

This HW Staple Foods in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising health awareness and busy lifestyles fuel demand for high fibre and gluten free claims
INDUSTRY PERFORMANCE
  • Health and wellness trends drive innovation and growth in Greek staple foods in 2024
  • Consumers reach for the high fibre claim to support digest and overall health
  • Gluten free evolves from dietary necessity to a health and wellness lifestyle choice
WHAT’S NEXT
  • Busy lifestyles are set to support demand for fortified/functional and free-from staple foods
  • High fibre claims are expected to gain momentum, supported by interest in gut health
  • Rising gluten intolerance supports wider adoption of gluten free claims across food categories
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
  • Health-driven consumers embrace plant-based, no sugar and natural claims
INDUSTRY PERFORMANCE
  • Plant-based, high protein, and multifunctional nutrition choices rise
  • Natural and organic products build trust and offer perceived health benefits
WHAT’S NEXT
  • Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS