+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

HW Hot Drinks in Brazil

  • PDF Icon

    Report

  • 13 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 5946207
Consumers in Brazil are becoming increasingly conscious of the impact their purchasing decisions are having both on their health but also the environment. This benefited sales of health and wellness hot drinks in 2024. There was a particular focus on natural and organic products, with these perceived to be both healthier and more sustainable.

This HW Hot Drinks in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Brazilians look for natural products to support their busy lifestyles
INDUSTRY PERFORMANCE
  • New legislation impacts the market
  • Natural claims aligned with the focus on healthier lifestyles
  • Players shift to organic production to add value to their hot drinks
WHAT’S NEXT
  • Players expected to focus on meeting the needs of a busy and increasingly active market
  • Natural claims set to grow in importance
  • Organic claims open the door to healthier, more sustainable and more profitable products
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
  • Consumers being influenced into making healthier choices
INDUSTRY PERFORMANCE
  • Rising health concerns inform purchasing decisions in post-pandemic Brazil
  • Free from claims supported by social media trends
WHAT’S NEXT
  • Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS