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HW Staple Foods in Austria

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    Report

  • 12 Pages
  • February 2026
  • Region: Austria
  • Euromonitor International
  • ID: 5946208
Health and wellness staple foods in Austria continued to develop in 2024, supported by consumers seeking convenient meal and snack solutions that also align more closely with healthier lifestyles. Staple foods remain deeply embedded in daily routines due to their quick preparation and on-the-go suitability, while manufacturers increasingly use healthier recipes and clearer claims to maintain consumer interest and justify value growth.

This HW Staple Foods in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Convenience remains essential, while healthier recipes drive new launches
INDUSTRY PERFORMANCE
  • Healthier convenience defines staple foods, alongside sustainability-led packaging improvements
  • Reduced and no sugar breakfast cereals gain traction as manufacturers reformulate
  • Gluten free staples expand further, driven by pasta and wider mainstream adoption
WHAT’S NEXT
  • Health-led reformulation and sustainable innovation to support stable growth
  • Reduced/no sugar cereals expected to rise as sugar content remains under pressure
  • Gluten free expected to grow steadily as product quality and availability improve further
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
  • Value-led wellness strengthens, with demand centred on sugar reduction and “cleaner” choices
INDUSTRY PERFORMANCE
  • Sugar reduction and moderation drives healthier beverage choices and reformulation across staples
  • Clean label, dietary suitability and plant-forward routines reshape everyday food and snacking
WHAT’S NEXT
  • Preventative health and functional everyday choices will drive growth, with strong focus on value
COUNTRY REPORTS