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HW Cooking Ingredients and Meals in Greece

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    Report

  • 15 Pages
  • January 2026
  • Region: Greece
  • Euromonitor International
  • ID: 5946209
In 2024, health and wellness drove product innovation across cooking ingredients and meals in Greece, with a focus on sugar reduction, plant-based options, and natural, organic, and gluten-free claims. Consumers increasingly favoured minimally processed, nutrient-rich foods, prompting brands to reformulate traditional recipes and highlight natural, preservative-free, and functional claims.

This HW Cooking Ingredients and Meals in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sugar reduction, natural claims and organic options support sales of cooking ingredients and meals
INDUSTRY PERFORMANCE
  • Ongoing health and wellness trends drive innovation and support health claims in Greece
  • The natural claim supports consumer perceptions of quality and authenticity
  • Organic claims drive consumer trust and growth across cooking ingredients and meals
WHAT’S NEXT
  • Health and wellness claims are set to support product innovation across the forecast period
  • The natural claim is set to drive both innovation and sustainability across cooking ingredients and meals
  • Organic and gluten free claims are set to expand, supported by rising health awareness
CATEGORY DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
  • Health-driven consumers embrace plant-based, no sugar and natural claims
INDUSTRY PERFORMANCE
  • Plant-based, high protein, and multifunctional nutrition choices rise
  • Natural and organic products build trust and offer perceived health benefits
WHAT’S NEXT
  • Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS