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HW Hot Drinks in Greece

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    Report

  • 12 Pages
  • January 2026
  • Region: Greece
  • Euromonitor International
  • ID: 5946210
In 2024, health-conscious shifts influenced hot drinks consumption in Greece, with a growing preference for herbal teas and a decline in chocolate-based drinks. While organic tea showed moderate penetration due to its health appeal, organic coffee sales were constrained by high prices. The natural claim remained a leading health positioning, but rising prices caused sales to decline.

This HW Hot Drinks in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health trends drive shifts in hot drinks while prices limit growth in 2024
INDUSTRY PERFORMANCE
  • Health-driven shifts reshape hot drinks consumption in Greece in 2024
  • The natural claim remains strong despite sales decline in 2024 driven by higher prices
  • Sales of no caffeine coffee are driven by specific health and wellness needs
WHAT’S NEXT
  • Vegan and plant-based hot drinks are set to drive growth over the forecast period
  • Natural hot drinks are set to return to growth, driven by health and clean label demand
  • Limited growth prospects for no caffeine coffee due to strong Greek coffee culture
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
  • Health-driven consumers embrace plant-based, no sugar and natural claims
INDUSTRY PERFORMANCE
  • Plant-based, high protein, and multifunctional nutrition choices rise
  • Natural and organic products build trust and offer perceived health benefits
WHAT’S NEXT
  • Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS