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Consumer Credit in Germany

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    Report

  • 14 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 5946227
There were the first signs of recovery in consumer credit in 2025 after interest rate cuts were seen in the early part of the year. Credit providers and banks focused on responsible lending practices while also looking to streamline application processes to provide added convenience to the customer journey.

This Consumer Credit in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Credit market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Signs of optimism for consumer credit in 2025
INDUSTRY PERFORMANCE
  • Cautious borrowing stabilises as early rate cuts ease pressure
  • Simple, fully digital personal loans drive planned spending
  • Instalment payments expand but with improved protections in place
PROSPECTS AND OPPORTUNITIES
  • Credit balances set rise gradually as rates stabilise
  • Embedded, app-based lending set to expand with open banking and stronger affordability checks
  • Practical, transparent products with better end-to-end support
CATEGORY DATA
  • Table 1 Consumer Credit: Outstanding Balance by Category: Value 2020-2025
  • Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2020-2025
  • Table 3 Consumer Credit: Gross Lending by Category: Value 2020-2025
  • Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2020-2025
  • Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2025-2030
  • Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2025-2030
  • Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2025-2030
  • Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTSCONSUMER LENDING IN GERMANY
EXECUTIVE SUMMARY
  • The market remains cautious despite a drop in interest rates
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Borrowing remains restrained as higher rates keep households cautious
  • Housing lending remains subdued amid high prices
  • Instalments persist under stricter checks, shifting toward bank-led models
WHAT’S NEXT?
  • Mortgages/housing lending unlikely to see significant growth
  • Lenders likely to adopt cautious approach to lending
  • Opportunities in green energy investments
MARKET DATA
  • Table 9 Consumer Lending: Outstanding Balance by Category: Value 2020-2025
  • Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2020-2025
  • Table 11 Consumer Lending: Gross Lending by Category: Value 2020-2025
  • Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2020-2025
  • Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2025-2030
  • Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2025-2030
  • Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2025-2030
  • Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources